How Can Luxury Usher in a Latest Chapter within

26 Jun

Tencent Marketing Insights (TMI) has released “A Latest Chapter to Digital Future – 2023 Report on Digital Trends of China’s Luxury Market” to explore the more resilient Chinese market consumer behavior changes and latest opportunities under the momentum of worldwide luxury market recovery. Prior to now few years, consumers’ online digital experience has been deepening and irreversible. When the buyer trend returns, how one can use digital capabilities to assist brands talk over with consumers and select probably the most suitable marketing soil for his or her sustainable development to reinforce brand visibility and business growth in a roll? In 2023, the Ministry of Commerce has positioned it because the “12 months of Consumption Boost,” driven by multiple aspects similar...

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26 Jun

See More of Pregnant Rihanna in Louis Vuitton’s Recent Campaign

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Fashion, Featured

See More of Pregnant Rihanna in Louis Vuitton’s Recent Campaign

NEED FOR SPEEDY: Louis Vuitton has released the complete Rihanna-fronted ad campaign to disclose the vision of Pharrell Williams, its latest men’s creative director. The brand had teased the campaign last week with a large billboard on the side of the Musée d’Orsay, just ahead of Williams’ debut runway show in Paris, which Rihanna attended together with her musician husband A$AP Rocky. Vuitton described the ad images as artifacts “created to change perceptions, challenge history, and evolve an existing legacy. Personified by a pregnant Rihanna – a logo of human empowerment and the quintessential on a regular basis icon – the boys’s campaign reflects the re-contextualization on the core of Pharrell Williams’ approach to the maison.” While that sounds lofty, the campaign essentially...

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26 Jun

Kate Moss, Kendall Jenner, Natalia Vodianova Join amfAR NFT

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Fashion, Featured

Kate Moss, Kendall Jenner, Natalia Vodianova Join amfAR NFT

A panel including Kate Moss, Kendall Jenner, Natalia Vodianova, Jeff Koons, Baz Luhrmann, and J Balvin will judge NFT submissions for the charitable digital art competition led by the AIDS Research non-profit organization amfAR and Prospect 100. Billed as a recent way that can “revolutionize how you'll be able to support the mission to finish the worldwide AIDS epidemic,” the Global Design Competition invites designers from around the globe to create backgrounds for amfAR’s NFT collection, inspired by its work and Pride Month. Submissions close on July 9. Some 100 artists can be chosen and have their work randomly combined with amfAR’s character in addition to a lot of high-profile figures from the art world to form amfAR’s debut NFT collection. Having raised...

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26 Jun

Apo and Mile Truck It, Dior on Cruise Control,

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Fashion, Featured

Apo and Mile Truck It, Dior on Cruise Control,

KIM’S KREW: Follow the trucks. That is likely to be the motto for fashion week, as devoted fans of recent Dior ambassadors Apo and Mile hired not one, but three, trucks to drive around Paris promoting the Thai actors. (An identical stunt happened for Chinese pop star Fan Chengcheng at the day gone by’s Givenchy show, though his truck was solo.) Their destination was the Ecole Militaire, where Kim Jones was staging his fifth anniversary show. The duo were thrilled to be there, despite all of the commotion, and gamely posed for photos with anyone and everybody who asked, plus filmed the complete show from their front-row seats. Apo and Mile, who costar within the Thai drama “KinnPorsche,” were introduced to K-pop...

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