Most-loved Products
Beauty went big in 2022.
Most-loved Products For the primary time, prestige beauty sales surpassed pre-pandemic 2019 levels, growing to $6 billion for the third quarter, in accordance with The NPD Group.
The mass market, too, saw regular increases across categories all 12 months, except facial skincare sales, which dipped in the course of the third quarter, per NielsenIQ.
Overall, though, searching through year-end data, what emerges is an image of an evolving landscape when it comes to social media strategies and category shifts. While only time will tell what 2023 has in store for beauty — and whether a comedown looms — here’s a snapshot of a number of the industry’s key moments this 12 months.
Brands Winning on Instagram vs. TikTok
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