ENTERTAINMENT DEAL: Content group Banijay has signed an agreement to amass a majority stake in live entertainment player Balich Wonder Studio, which is predicted to guide to a number one global media and entertainment company.
Banijay is home to greater than 130 production firms across 21 territories, and a multigenre catalogue boasting greater than 160,000 hours of original programming.
The group represents a number of the biggest global brands out there including “Survivor,” “Big Brother,” “Peaky Blinders,” “MasterChef” and “Mr. Bean,” to call a couple of.
The corporate was launched in 2008 and is led by chief executive officer Marco Bassetti.
“Complementary to us in its ambition and entrepreneurialism, Balich has risen to be top of its game within the live-event space, and via this acquisition, there’s huge potential for further pioneering growth,” said Bassetti, defining the partnership as “a one-stop shop for creativity.”
Founded in 2013 by Marco Balich, Gianmaria Serra and Simoner Merico, Milan-based Balich Wonder Studio has quickly grown to be a prestigious live event creator and repair provider, and credited with the organization of the 2022 Qatar FIFA World Cup and the 2016 Rio Olympic Games ceremonies, for instance. It has also delivered a spread of exclusive events for top brands including Louis Vuitton, Ferrari, Dolce & Gabbana, UEFA, Maserati, Bulgari and IWC, amongst others. Balich Wonder Studio posted revenues of 315 million euros in 2022.
“We’re glad that a world-class player like Banijay has chosen a committed creative team with the ambition to grow to be the world’s most prestigious live entertainment group. Together we feel empowered to speed up this journey,” said Balich Wonder Studio chairman Marco Balich.
Founded in 2013, the group comprises a team of greater than 280 people from 20 countries, and operates in Europe and the Middle East through 4 divisions: Ceremonies, Destination Experience, Immersive Show and Brand Experiences. It has also created landmark icons just like the symbol of World Expo — the “Tree of Life” and the “Whale Shark” in Doha last yr.
The acquisition is predicted to shut in the approaching months.
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