DOLL CHECK IN: Barbie’s day is here and it’s cashing in big money.

Greta Gerwig’s highly anticipated film “Barbie,” starring Margot Robbie and Ryan Gosling, is anticipated to make around $140 million on its opening weekend and the doll industry is estimated to generate $14 billion by 2027 consequently of the film, in accordance with a report by Euromonitor.

“Mattel’s growth can also be driven by ‘kidults’ who’re buying childhood toys like Barbie. The corporate has moved into video games and digital content. The transition into an entertainment company has helped Mattel generate additional revenues from digital content and drive sales for its physical toys,” said Wee Teck, head of toys and games at Euromonitor International.

“After a dismal 2022, when sales of dolls were negatively impacted because of high prices amid the economic uncertainty, owner Mattel is ready for a robust 2023 consequently of the ‘Barbie’ film’s halo,” he added.

Barbiecore has gone over and beyond as brands corresponding to Gap, Zara, Superga and Fossil have introduced looks in tune with the trend.

At Selfridges, the doll took over its famous nook, The Corner Shop, which has turned pink to have fun the film.

The luxurious department store’s windows feature official movie costumes. Meanwhile, upstairs there’s a Barbie pop-up in The Toy Store, and round the corner on the Selfridges cinema, the film will likely be playing back-to-back.

London-based art director and stylist Theo White has curated a “Barbie Dream Wardrobe Rental” that spans the Mattel’s doll’s six a long time of fashion, featuring looks from the ‘70s, ‘80s and ‘90s, in addition to taking into consideration Barbie’s various careers and what she would wear to a few of her day jobs. 

Makeup artist Lisa Eldridge’s products from her label were chosen by Mattel to feature within the “Barbie” pop-up. She also created Dua Lipa’s beauty looks for the movie soundtrack “Dance the Night.”

Within the film, Robbie wears different shades of Eldridge’s lipsticks and Ncuti Gatwa wears her foundation.

At Selfridges, the makeup artist has created three looks for fans to try. The primary is a “Barbie Land” look, which is all in regards to the color pink; the second is a retro tackle Barbie inspired by the doll’s 1959 inception with a cat-eye flick and red lips, and the third is the Ken look, specializing in hydrated matte skin.