Not long after it made peace with a billionaire activist investor, Bath & Body Works is switching up its C-suite.

As a part of the changes, Thilina Gunasinghe has been named chief digital and technology officer, joining from McDonald’s Corp. where he most recently served as global vice chairman and chief technology architect and data officer and was accountable for leading all customer, digital and restaurant technology architecture and data globally. On this newly created role, Gunasinghe will lead Bath & Body Works’ digital and technology strategy, digital operations, data and analytics and transformation.

Of the brand new role, chief executive officer Gina Boswell said: “Adding a dedicated chief digital and technology officer and chief customer officer to our leadership team structure will help refine our focus as we work to expand our customer base, elevate our brand, further strengthen customer loyalty and ultimately drive growth and profitability.”

At the identical time, the corporate has created the role of chief customer officer, accountable for executing a comprehensive technique to strengthen and elevate the brand, and it’s understood that a search is underway.

The corporate can be on the look out for a recent chief financial officer as Wendy Arlin is stepping down from the position on July 29, or earlier if a successor is known as.

Boswell added: “Wendy was an instrumental member of the team that led the successful spin-off of the Victoria’s Secret business and established Bath & Body Works as a stand-alone public company, along with her work constructing a powerful finance team and helping the corporate navigate the dynamic operating environment. We wish her all one of the best in her next chapter.”

The changes come not long after Bath & Body Works reached an agreement with Third Point, which had launched a proxy challenge calling for shareholder representation on the board to ease concerns in regards to the company’s corporate governance and decision-making processes. To appease Third Point, Bath & Body Works said that Thomas J. Kuhn, a lawyer, finance executive and board member, had been appointed as a recent independent member of its board of directors. Kuhn is currently managing member of Doorbrook and formerly held senior roles at investment banking firm Allen & Company and the law firm of Covington & Burling.