Countless industries have partnered with beauty through the years, from real estate to media to fashion. Now, it’s the turn of drink firms.

French liqueur brand St~Germain Elderflower has teamed up with nail brand MiniLuxe to launch The St~Germain x MiniLuxe Royale Gift Set. Priced at $36, each set features a 375ml bottle of St~Germain and a custom pairing of MiniLuxe’s Pure Polish inspired by the St~Germain’s signature holiday serve.

“A very good manicure is identical to a splash of St~Germain — a small, but essential detail needed to actually make your style, or your cocktails, stand out. Our Royale Polish Set is a flourish of inspiration that may make each of your soirées feel out of the ordinary,” said St~Germain brand director Stacy Saltiel.

Also stepping into the sweetness game are Absolut and Kahlúa, that are partnering with the perfumery Imaginary Authors to have a good time the fortieth anniversary of the creation of the Espresso Martini with eau de parfum Mix No. 83. The fragrance comprises notes of dark chocolate, sugarcane rum, arabica coffee, velvety foam and night musk. 

Matt Foley, vice chairman of selling at Absolut and Kahlúa, said: “Imaginary Authors is understood for storytelling through unique fragrances, so we thought, what an awesome partner for Absolut and Kahlúa to inform the origin story of the Espresso Martini through a whimsical interpretation of its resurgence in culture. Our Mix No. 83 Espresso Martini fragrance celebrates the fortieth anniversary of this popular cocktail as a vacation gift that brings the smell to life this season.”

This follows on the heels of fresh beauty brand Saie, which previously launched a wine, Saie When, with Jumbo Times Wine.