MILAN — Within the words of her fictional majesty Serena van der Woodsen: “Lipstick lasts longer, but gloss is more fun.”

No wonder makeup artists relied on glossy finishes with a side of vibrant color to raise the natural looks on the catwalks.

Take Gucci Beauty global color and makeup artist Thomas de Kluyver‘s looks for the buzzy inaugural show of Sabato De Sarno because the brand’s recent creative director.

“This was such an exciting recent starting for the wonder and glamour at Gucci. I wanted there to be a simplicity, effortlessness but additionally an understated elegance to the wonder looks,” he said, pointing to a selection that mirrored the brand new streamlined fashion seen on the runway. 

After securing a natural complexion with Gucci’s recent Concentré de Beauté concealer, de Kluyver added daring touches of cherry color on lips here and there, courtesy of a recent lipstick shade chosen by De Sarno and called “Gucci Rosso Ancora” (the name references the Italian byword chosen by Sabato De Sarno to mark his debut).

“I didn’t want the lip to be overdone or too harsh, so the road is soft, using the models’ natural lip shape as a guide,” said de Kluyver, who coated the lips with the Éclat de Beauté Effet Lumière multiuse gloss “to offer them a patent leather look inspired by the leather in the gathering.”

Fresh from her appointment as global creative makeup artist of Prada Beauty, Lynsey Alexander could play with the brand’s recent beauty products to supply an alternate tackle the trend. As an alternative of going for the lips, she focused on the eyes, using the Prada Dimensions eyeshadows in nude, brick and tangerine hues and tapping the Prada Augmented Skin the Serum to deliver the glossy finish.

At Missoni, Hannah Murray used Bobby Brown products so as to add a twist to ‘90s-inspired minimalistic skin. “There was a lightness to the gathering that Filippo Grazioli [Missoni’s creative director] desired to bring into the wonder,” she said. “I loved the thought of getting a stripped-back modern face using gloss on the eyelids and cheekbones to create texture after which this sheer, yet vibrant, sunset orange wet-look lip taking center stage.”

Karim Rahman relied on Kiko Milano’s help to reinforce the sci-fi vibe of the Sportmax show with a glass finish on lips, while Yadim Carranza was on double duty at Andreadamo and Del Core.

For the previous, the makeup artist offset graphic or bleached eyebrows with glossy lipsticks in numerous muted shades, chosen in accordance with models’ skin color; for the latter, he added a sheer effect on eyelids to contrast the dark liner on the underside lid.