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15 Jan

Beautycounter’s Gregg Renfrew Steps Down, Latest Hires Made Under

Gregg Renfrew has stepped down from her role as executive chair and chief brand officer at Beautycounter — the beauty brand she launched in 2013.

“We’re very grateful for Gregg’s visionary leadership as founding father of Beautycounter and a pioneer of the clean beauty movement,” Beautycounter told WWD in an exclusive statement. “Her impact on the sweetness industry over the past 10 years has been enormous. We wish her all the perfect in her next chapter and are especially appreciative of her continued support because the number-one advocate of our brand and its mission. We sit up for continuing to construct upon the corporate’s great success on this next phase of growth.”   

Renfrew, a longtime leader in “clean” beauty and cosmetics reform, couldn’t be immediately reached for comment.

Based in Santa Monica, California, the corporate was acquired by the Carlyle Group in 2021 in a deal that valued the brand at $1 billion. A few yr later, in January of 2022, beauty veteran Marc Rey was named chief executive officer of Beautycounter. Scaling its C-suite, the brand has made recent hires under his leadership.

Luana Bumachar has been named chief marketing officer, specializing in product innovation, growth marketing strategies and increasing Beautycounter’s brand awareness in its next stage of growth. With greater than 20 years of experience with consumer-centric brands, Bumachar held e-commerce and digital marketing roles at Unilever and Grove Collaborative. 

Jennifer Lee — formerly serving as Beautycounter’s senior vp of supply chain — is now the brand’s first chief impact officer. She is going to work on sustainability efforts, advocacy and ingredient safety.

Christina Hoffman joins as chief people officer. She is going to oversee all human resource activities, specializing in talent acquisition, worker engagement, learning and development, and variety, equity and inclusion. She previously held positions at Microsoft, LinkedIn and eHealth, with greater than 20 years of talent strategy and culture experience.

Kara Trousdale is the corporate’s chief business officer, overseeing Beautycounter’s omnichannel model and dealing to make “clean” accessible to more consumers. She comes from Amazon, where she worked for nearly eight years and was most recently its chief marketer of its Amazon Fashion division.

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