Stephanie Shepherd, former chief operating officer of Kardashian West Brands and cofounder of online climate education platform Future Earth, has partnered with clean wellness brand Beekeeper’s Naturals as its first celebrity partner. Through the collaboration, the brand, which uses sustainable beekeeping, is launching energy lozenges, $12.99, infused with matcha and propolis, a resin-like compound made by bees. 

Beekeeper’s Naturals, which has sold greater than 300,000 units of lozenges because the launch last yr, provides natural medicinal remedies primarily developed from honey and propolis, its hero ingredient. Shepherd’s commitment to wellness, her role as an advocate for the environment and her friendship with Beekeeper’s Naturals founder Carly Stein Kremer led to this collaboration. 

“I actually have been friends with Carly Stein Kremer, founding father of Beekeeper’s Naturals, for a few years now and am at all times so impressed along with her commitment to wellness and conservation of the bee population. In my profession, I’ve prioritized working and highlighting brands who share a more holistic approach to business, like Carly. Our values align and it’s been really fun to collaborate with a friend,” said Shepherd.

“Steph’s personal passion of protecting the environment mirrors that of mine and Beekeeper’s Naturals’ mission. Reinforcing each our brands’ values through a limited-edition formula of a Beekeeper’s top-selling product, was the proper pairing,” said Stein Kremer in a press release.

Matcha was a key ingredient when developing this formula, because it’s Shepherd’s go-to for sustainable energy. “I actually have to say I’m borderline obsessive about matcha, in order that’s one among the various reasons I used to be so enthusiastic about this collaboration with Beekeeper’s Natural. I really like that matcha gives me the caffeine boost I’m searching for with none caffeine jitters,” Shepherd explained. 

As an element of the partnership, the brand can be launching limited-edition merchandise including an aluminum tin to store lozenges, a reusable tumbler and a Beekeeper’s Naturals x Future Earth T-shirt reading “More Bees Less Assh–es.” To scale back waste, the limited edition apparel item can be sustainably comprised of pre-loved shirts.

The lozenges and extra merchandise can be available on the brand’s website Tuesday.