Bella Hadid is joining the ranks of Kate Moss and Jourdan Dunn as Charlotte Tilbury’s latest beauty muse.

The partnership will entail “stand-out product and digital beauty innovations, iconic campaigns, original content creation and disruptive global moments within the brand’s tenth anniversary 12 months,” based on an announcement from the brand.

“I even have admired Charlotte for years; she is a real creative force and we each share a passion for empowering confidence and making a meaningful beauty community,” Hadid said in an announcement. “I’ve all the time been genuinely obsessive about all of Charlotte’s innovations, they’re really easy to make use of and have essentially the most incredible results. It’s so essential for me to have the option to trust my makeup, and I do know the standard and technology of Charlotte’s formulas implies that I can feel and look my most confident self, from red carpets to fashion shows, to shoots.”

Hadid joins an extended list of supermodel collaborators with the brand. Last 12 months, Tilbury tapped Twiggy to be the face of its Pillow Talk range, and Kate Moss, Lily James, Michaela Jae Rodriguez, Jourdan Dunn and Han So-hee are on her current lineup of beauty muses.

“Bella is a modern-day beauty icon — and a digitally native, digitally creative innovator — and together we’ll dream, create, encourage, have a good time life and excite the world,” Tilbury said in an announcement. “From beauty magic to beauty tech and so way more, Bella is just as obsessed as I’m with breaking boundaries and transcending the true and virtual worlds — and I cannot wait to share with you all of the extraordinary, magical moments now we have in store.”

In 2020, Puig bought a majority stake in Charlotte Tilbury.