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5 Jul

Benedict Cumberbatch Joins Prada’s Actors-Packed Fall Campaign

Benedict Cumberbatch Joins Prada’s Actors-Packed Fall Campaign

FLOWER TALE: Benedict Cumberbatch is the most recent actor to affix the wealthy roster of talents from the movie industry fronting ad campaigns for Prada.

Posing in a solo image, wearing a duffle coat and facing a life-size orchid against an intense black backdrop, Cumberbatch is flanked by other newcomers to the Prada campaign set, including his costar in Jane Campion’s 2021 movie “The Power of the Dog,” Kodi Smit-McPhee. The clean-cut Australian movie star wears a tan bomber jacket and slim-fit tailored pants and is portrayed opposite a nigella blue flower.

Chinese actor Li Xian, known for his 2020 role in “Soul Snatcher,” can be latest to the squad, here portrayed in a floor-length parka facing a vivid yellow calathea crotalifera flower, joining Hunter Schafer and Letitia Wright, who each appeared in previous Prada ads. The previous was captured in a glossy red leather jacket matching a vermilion peony diana parks blossom. All three talents are Prada ambassadors.

Letitia Wright fronting Prada fall 2023 ad campaign.

Willy Vanderperre/Courtesy of Prada

Lensed by Willy Vanderperre, the campaign intends to explore “everlasting, timeless values of humanity, universal emotions,” equivalent to beauty, care and love, Prada said in a press release, with blown-up flowers used as a metaphor of “beauty between the on a regular basis and the extraordinary.”

A video flanking the ad campaign scripted by Michael Cunningham, the Pulitzer Prize-winning creator of “The Hours,” shows each talent in paradoxical conversation with the respective blooms.

Kodi Smith-McPhee fronting Prada fall 2023 ad campaign.

Kodi Smith-McPhee fronting Prada fall 2023 ad campaign.

Willy Vanderperre/Courtesy of Prada

Cumberbatch is poised to star in Wes Anderson’s upcoming 37-minute-long movie, an adaptation of Roald Dahl’s “The Wonderful Story of Henry Sugar,” for Netflix.

A BAFTA, Emmy and a Laurence Olivier Award winner and Academy Award and Golden Globe Award-nominated actor, Cumberbatch has most recently reprised his role as Doctor Strange in Marvel’s “Doctor Strange within the Multiverse of Madness” movie. A London native, he was appointed a CBE at Buckingham Palace for services to the performing arts and to charity in 2015 by the late Queen Elizabeth II.

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