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Shark Beauty is about to develop into a household name for beauty lovers: The house company’s beauty department just doubled in size with the addition of two latest tools. With more Shark hair styling tools to select from than ever before, choosing the perfect one on your routine requires some careful consideration.
Shark Ninja (yes, that is the brand behind air fryers, ice cream makers, vacuums, and more) is at the beginning a household appliance company. But just like Dyson, the corporate applied its technological innovations in airflow to hair styling tools lately. The Shark FlexStyle is the brand’s crown jewel for its similarities in styling power to the Dyson Airwrap, but with a more palatable price tag. The FlexStyle has over 406 million TikTok views and is understood to sell out, particularly around the vacations.
This month, Shark debuted two latest tools: The SmoothStyle, which is a hair dryer brush with smoothing hot plates, and the SpeedStyle, a strong hair dryer complete with six total interchangeable attachments to select from. On top of those latest tools, Shark also appointed celebrity hairstylist Chris Appleton as Global Ambassador of Shark Beauty.
What’s exceptional about Shark Beauty’s collection of the perfect hair tools is that each harnesses airflow versus extreme heat to realize stunning strands. You’ll get the immediate good thing about an excellent hair day, with the promise of healthier hair in the long term. There’s also the value point: Shark has managed to create cream-of-the-crop, revolutionary hair tools that run not more than $300.
All together, you will have more decisions than ever to buy from Shark Beauty. When you’re latest to the Shark Beauty world, we have now you covered — our editors have thoroughly tested each of Shark’s tools and their attachments.
The Best Shark Beauty Hair Tools
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Shark FlexStyle Air Styling and Drying System
- Best for: Infinite styling capabilities, including curling, straightening, volumizing, or just drying your hair.
- Straight and wavy hair configuration attachments: Styling Concentrator, 2 1.25-inch Auto-Wrap Curlers, Oval Brush head, Paddle Brush head
- Curly and coily hair configuration attachments: Styling Concentrator, 2 1.25-inch Auto-Wrap Curlers, Oval Brush head, Curl-Defining Diffuser
- Attachments available for purchase: .95-inch Auto-Wrap Curlers, Round Brush head, and Wide-Tooth Comb attachment
- Release date: August 2022
The Shark FlexStyle is a multi-tasking hair dryer with interchangeable attachments designed to switch your collection of curling irons, straighteners, and hair dryer brushes. The FlexStyle works as a typical hair dryer — it even has a jointed handle that rotates into the classic upside-down ‘L’ shape of a hair dryer. The dryer weighs just 1.54 kilos, so it’s a superb travel hair dryer, too.
As with the Dyson Airwrap, it’s the FlexStyle’s attachments that make the tool unique and useful for all hair types and textures. The Shark FlexStyle hair dryer is compatible with a complete of seven attachments. You’ll be able to select between two configurations for various hair textures, in addition to an Ultimate Accessory Set with each of the attachments. At Sharkclean.com, you possibly can customize a FlexStyle with three attachments of your selecting.
Editor testing and review notes: “Shark’s FlexStyle is in a league of its own — there’s no other tool available on the market that works in addition to a multipurpose styler because it does a classic hair dryer. The one downside to this tool is potential snagging of hair where the attachments meet the nozzle, and the load that a few of the attachments add to the device.”
Shark FlexStyle Air Styling and Drying System — Straight & Wavy
$299.99
Shark FlexStyle Air Styling and Drying System — Straight & Wavy
$299.99
Shark FlexStyle Air Styling and Drying System — Curly & Coily
$299.99
Shark FlexStyle Air Styling and Drying System — Curly & Coily
$299.99
Shark SpeedStyle Hair Dryer
- Best for: Those that desire a multi-tasking, quick-drying hair dryer with a tighter edit of attachments to select from.
- Curly and coily hair configuration attachments: RapidGloss Finisher, QuickSmooth Brush, Turbo Concentrator
- Straight and wavy hair configuration attachments: RapidGloss Finisher, QuickSmooth Brush, and DefrizzFast Diffuser
- Attachments available for purchase: Express Touchup Brush and Lift & Stretch Wide-Tooth Comb
- Release date: August 2023
Consider the Shark SpeedStyle a little bit sister to Shark’s TikTok-famous beauty product, the FlexStyle. The tool has fewer attachments — an element that makes it less overwhelming to determine and utilize — but doesn’t sacrifice on power, styling speed, or results. On top of its lightweight construct and hair-healthy heat limitations, the SmoothStyle is accessible in two configurations, catering to hair types from straight to coily.
A key selling point for the SpeedStyle is its RapidGloss Finisher, which is included in each configurations of the tool. Simply run the attachment out of your roots to ends, and it uses special airflow technology to flatten flyaways and create uniformity in otherwise unruly strands. This attachment shall be a revelation for anyone who tests it out — it’s handy for any hair type and works like magic on freshly washed and styled hair in addition to hair looks that need some reviving between washes.
Editor testing and review notes: “For a multi-tasking hair dryer, the SpeedStyle is amazingly easy to navigate. It’s a light-weight hair dryer that doesn’t compromise on power — I used to be in a position to take my hair from wet to totally dry and styled in only 10 minutes. Of all of the attachments, I’m most impressed by the RapidGloss Finisher for its ability to tame flyaways and create a uniformed finish in seconds.”
Shark SpeedStyle Hair Dryer — Straight & Wavy
$199
Shark SpeedStyle Hair Dryer — Curly & Coily Hair
$199
Shark SmoothStyle Hair Dryer Brush
- Best for: Quickly styling hair for a smoothed, voluminous result.
- Release date: August 2023
The SmoothStyle isn’t simply a hair dryer brush — it also functions as a heated straightening comb. Take a more in-depth have a look at the barrel, and also you’ll see that together with two varieties of bristles, the comb head has raised, heat-friendly ceramic plates. Depending on the setting you choose, the SmoothStyle can either take your hair from damp to smooth and dry, or frizzy and inconsistent to lustrous and uniformly sleek.
This tool has two modes: One which makes the device function as a hair dryer brush, adding volume and smoothing your hair quickly. The opposite mode relies on heated plates, not airflow, to diminish frizz and add bounce to your ends. Consider this setting like a straightener that combs through your hair reasonably than clamping it.
Just like the Shark FlexStyle and the brand new Shark SpeedStyle, this tool comes preset with carefully-calibrated heat and airflow settings to forestall breakage and damage you otherwise get from too-hot styling tools. Its ceramic-coated plates enhance shine when you’re styling.
Editor testing and review notes: “This two-in-one tool marries the styling ease of a hair dryer brush with the shiny, lustrous results you’ll get from a hair straightener. Our tester found that the drying mode worked quicker than similar hair dryer brushes, and without hair-singeing heat. The straightening comb setting is a superb addition — it removes frizz and lends a elegant look without making your hair fall flat.”
Shark Shark SmoothStyle Heated Comb Straightener + Smoother
$99.99
Shark HyperAir IQ Hair Dryer
- Best for: Those that desire a fuss-free hair dryer with non-damaging heat settings.
- Available attachments: IQ 2-in-1 Concentrator, IQ Curl Defining Diffuser, and IQ Styling Brush
- Release date: September 2021
Last but actually not least, the Shark HyperAir IQ Hair Dryer is a tool to contemplate for individuals who prefer easy, straightforward hair styling tools. The HyperAir IQ Hair Dryer was Shark’s first entry into the hair tool world, debuting in fall 2021. It became an quick hit, lauded for its ability to dry hair quickly without damage — that’s because of the tool’s high velocity airflow and mild heat.
Shark’s HyperAir Hair Dryer is compatible with three attachments, and the dryer mechanically adjusts the warmth and airflow settings depending on the attachment you click in place.
The IQ 2-in-1 Concentrator attachment is adjustable via a sliding switch — the ‘Pre-Style’ mode is designed for rough drying hair, while the ‘Precision’ mode narrows the concentrator’s opening for more direct airflow that smooths strands. For curly girls, the diffuser attachment is a seamless option for maintaining any curl pattern, courtesy of the tool’s adjustable prongs. And in case you’re after a smoothed-out style, the IQ Styling Brush will deliver — this attachment features two varieties of bristles that remove unwanted texture, smoothing your hair while drying it.
Editor testing and review notes: “Shark’s HyperAir IQ hair dryer is a beautifully designed tool. It has all the small print I expect from a sensible hair dryer, including automated heat and airflow settings that adjust depending on the attachment you’re using. The tool isn’t the quietest hair dryer I’ve tried, nevertheless it really works faster than alternatives available on the market. Its materials and feel within the hand deliver a luxury experience, but with out a prestige price point.”
Shark HyperAir IQ Hair Dryer
$159.99
Shark HyperAir IQ Hair Dryer
$229.99
Related:
Best Hair Dryers for Curly Hair
Where to Buy Shark Beauty Products
Shark’s latest additions, the SpeedStyle and the SmoothStyle, are currently only available to buy directly at Sharkclean.com. The FlexStyle and HyperAir IQ Hair Dryer can be found at Sharkclean.com in addition to retailers, including Amazon and Best Buy. Earlier this yr, Shark’s FlexStyle launched at Sephora, too.
Shopping direct through Shark has added advantages of access to Shark’s full suite of hair styling tools and accessories, including site-exclusive extra attachments and accessories (just like the FlexStyle Storage Case). Sharkclean.com also has special offerings and configurations, just like the option to construct your personal FlexStyle with three attachments of your selecting. You’ll get free ground shipping in your order (purchases above $99 are shipped freed from charge via Shark).
Amazon has the good thing about free two-day shipping for Amazon Prime members. Just ensure you’re purchasing a verified Shark hair tool (a fast method to ensure is in search of “Visit the Shark Store” under the product name). Best Buy also offers free shipping, plus same-day store pickup in certain locations. Note that Best Buy has the shortest return policy (15 days) of all Shark retailers.
As with Amazon and Best Buy, Sephora also offers free shipping on Shark hair tool orders. Shoppers also earn points from each purchase which might be redeemable for further discounts and gifts all year long.
How We Selected the Best Shark Beauty Hair Tools
Since 1910, WWD — also known as “the style bible” — has been the leading industry voice of authority for senior executives in the worldwide women’s and men’s fashion, retail and wonder communities, while also informing the buyer media that cover the market. Today, WWD’s breaking news and trend coverage continues to be a trustworthy resource for each fashion insiders and consumers alike. Our shopping editors proceed to uphold WWD’s editorial standards and values with quality, expert-backed product selections. Learn more about us here.
One WWD Shop editor tested each of Shark’s hair tools to jot down this story. Together with the FlexStyle and HyperAir hair dryer, she received advanced samples of Shark’s latest hair styling tools to thoroughly vet their styling capabilities and attachments. Together with product testing, we relied on customer reviews, TikTok statistics, and detailed comparison of other hair tools available on the market to jot down this story on the perfect Shark hair styling tools.
Meet the Writer
Claire Sullivan is the Senior Beauty and Lifestyle Commerce Editor for Footwear News and WWD, where she writes and edits beauty, fashion and lifestyle stories. She has over six years of experience as a author and editor for national media outlets including Martha Stewart Living, Martha Stewart Weddings, InStyle, and Byrdie. She keeps her finger on the heartbeat of all things related to beauty and wellness, in addition to the most recent shopping trends and clothing brands. Sullivan has tested all of Shark’s hair styling tools, and used her testing notes to pen this text.
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