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Rihanna and Beyoncé are starring in a recent beauty campaign together — or almost.
Brazilian beauty brand Vult tapped influencers Priscila Beatrice and Juh Machado to advertise its recent compact powder line. Beatrice, who has over 1 million followers on Instagram, went viral throughout the 2022 FIFA World Cup after the true Rihanna was mistakenly identified as her on social media. Meanwhile, Machado garnered greater than 4.5 million likes on TikTok for transforming herself into Beyoncé, with impressive makeup videos.
In an announcement on Instagram (translated from Brazilian Portuguese), Vult revealed the brand new compact powder with SPF 90. “What happens when the largest icons meet one another? After all, the feat of the yr!”
Followers of the brands couldn’t help but reference Rihanna’s own beauty brand, Fenty Beauty, within the comments, describing Vult’s campaign as “Feat. Beauty.”
Rihanna launched Fenty Beauty in 2017. The brand has since grow to be the highest celebrity beauty label within the U.S. In response to a 2021 Forbes estimate, the corporate is price $2.8 billion.
Beatrice, who describes herself as an “impersonator and lookalike Rihanna,” can be a beauty influencer on YouTube and has promoted other brands online reminiscent of Absolut and Shein. In 2020, Rihanna commented in certainly one of her videos asking, “where the album sis?,” a nod to her fans who wouldn’t stop requesting her next studio record.
Machado got approval from Beyoncé’s mom, Tina Knowles, for her transformations. “WOW, that is pretty amazing. This girl transforms into Beyoncé,” said Knowles, who shared a video of the Brazilian doppelgänger on her own Instagram account in 2021.
Vult is a beauty brand owned by Grupo Boticario, the world’s largest perfumery and cosmetics franchiser in response to IBM. Boticario also owns Eudora, Quem Disse Berenice?, Beauty Box and five other brands.
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