“I’d see her stand up on a regular basis at five, prop up her little mirror on the kitchen table and beat her face,” Bia told WWD exclusively, explaining that her first-encounter with makeup was watching her grandmother paint her face every morning. 

The Latin Grammy-award winning rapper shouldn’t be only taking control of the music charts together with her singles “Whole Lotta Money” and “Thousands and thousands,” but the wonder industry too, bringing her brand Beauty For Certain to Urban Outfitters online.

“My grandmother is super lady-like, she is just like the epitome of a ‘real woman to me.’ I’ve had that instilled in me, if you desire to feel good, you’ve to look good,” the rapper said.

Bia launched Beauty For Certain in 2022, with the goal of creating the strategy of glam easier and more convenient.  

“I all the time felt like glam was so hard, there’s so many layers and steps to it, it’s a protracted process. I desired to make it as easy as possible and give attention to the things I’m a connoisseur and specialist at. Make it as easy for me and other people to do what I do,” she said. 

Since then, the brand has expanded to incorporate eyeliner ($20), lip glosses ($22), cream blushers ($20) and other makeup staples that the artist incorporates into her signature looks. The lip products are offered in shades including flamingo, coral and diamond, feature a long-lasting, hydrating formula.

“We were just doing our thing with Beauty For Certain and [Urban Outfitters] gave us a possibility to place it online. I used to be so blissful and thrilled about it,” Bia told WWD about how the teaming up with the retailer got here about. “I’ve all the time known Urban to be one in every of those tastemaker stores where you possibly can find brands that may not be in all places else, but all the time fly stuff.”

Together with beauty and music, in fact, Bia also has an equally growing interest in fashion, often showcasing her edgy, streetwear-centered looks this 12 months at Beautycon L.A., Essence Festival of Culture, Recording Academy Honors and other high-profile events. 

“I would like you to see me and say, ‘She looks like her lyrics.’ That’s where fashion is available in for me, it’s catered to who I’m as an individual,” Bia said.

In describing her personal style, the 32-year-old mentioned all of it depends upon the aesthetic or occasion of the day.

“Sometimes, it’s a little bit more sexy and sometimes it’s a little bit more laid back, dressed down. Nevertheless it’s all the time fly,” she said, mentioning she often opts for vintage and runway pieces from her favorite designers Ottolinger, Y/Project  and more. 

Beauty For Certain, which is out there on urbanoutfitters.com, is only one exciting enterprise for the rapper. 2023 also represents the 12 months Bia might be headlining  her first-ever tour, “Really Her,” which aligns together with her recently released EP of the identical name. 

“That is the primary time I get to headline a tour and see my fans come out for me. So, this was really special to me and I wanted it to be different,” Bia said in regards to the tour, which incorporates Lakeyah and Lebra Jolie as special guests.

“I actually have elements of a live band within the show, I’ve reworked a number of the songs, there’s a setlist… A lot time and thought went into the setlist because I’ve been making music for 10 years,” the star said, also adding, “The setlist really tells a story of my journey.”