Big Freedia has successfully made the world high from her music, including Queen Bey’s hit ‘Break My Soul’. Now, she’s making it easier to get elevated…in other ways.

In a news release shared with Essence, the famed bounce artist recently announced the launch of Royal Bud, a premium cannabis line with products strains that include Release Ya Wiggle (Hybrid), You Already Know (Indica) and Mardi Grass (Sativa).

In an exclusive statement, Big Freedia shared why she decided to enterprise into cannabis for the primary time.

“A couple of things drove me—Cannabis has been an enormous a part of my life, so I’m very keen about it and I do know a thing or two,” said Freedia. “The Queen is an entrepreneur at heart and that is an industry I would like to be a component of. Loads of the largest brands aren’t those who’ve been growing it, selling it, and smoking it for many years. And plenty of them don’t appear to be me, like what I like, or stand for what I stand for. I heard Black cannabis entrepreneurs account for less than 2% of the cannabis biz nationwide. That’s ridiculous. I wanted to construct a brand that represents Freedia and everybody like me. Anyone might be royalty.”

The emerging cannabis and culture brand was reportedly curated personally by the Bounce Queen herself, and officially debuted on Monday, August 22 exclusively at Green Qween, a queer-led and social equity licensed dispensary in downtown Los Angeles. The road’s official premiere party can even feature an in-store meet and greet with Big Freedia on Friday, August 26 from 6-8 p.m. PST.

“This isn’t a typical celebrity or vanity brand. I’m curating the products, the vibe, the companies we work with. We don’t wish to detract from existing businesses in cannabis, we would like to construct with them. I’m trying to spotlight the prevailing diversity in cannabis and work with people and partners who align with my brand.”

Freedia shared that she goals to expand distribution contingent on initial response, and proceed to cultivate a culture of inclusivity and positivity with the brand. Within the meantime, she desires to her fans and customers to know that her product is top-notch.

“I’m not only slapping my name on something,” she exclusively shared with Essence. “I test out all the pieces. They smoking what I smoke. And it ain’t mids – gas only. You’ll see.”