Luxury cars and luxury chocolates: a match made in heaven.

The Phillip Ashley brand, based in Memphis, is changing the dessert landscape with its wildly imaginative chocolates which might be synonymous with luxury. Helmed by the mastermind himself, Phillip Ashley Rix, spent his childhood tugging at his grandmother Jean’s apron strings itching for a likelihood to try his hand within the kitchen.

A long time later, Phillip Ashley Chocolates was established with the will to design and develop the best, most unusual chocolate experience. Phillip’s chocolates can be found for purchase online, shipped throughout the country and internationally. The brand, so widely regarded, even got the eye of probably the most iconic automotive brands in the marketplace: Cadillac.

Along with making a custom collection for Cadillac brand’s first ultra-luxury electric automotive, CELESTIQ, Rix also provided signature chocolates for launch events tied to the 2023 Lyriq and the Escalade V-Series in Phoenix, Arizona. More recently he teamed up with the brand for a Love Jones collection, inspired by the cult classic film during ABFF in Miami and for a Cadillac sponsored evening soirée in Martha’s Vineyard.

“We’re two American luxury brands and people two things go rather well together,” says Rix. “We said, you do something rather well, and we do something rather well, so let’s put those two things together where it makes essentially the most sense.”

Rix is not any stranger to working with classic brands. Rix has curated dining experiences on the James Beard House in Latest York City, created tens of 1000’s of chocolates for Hollywood’s elite on the EMMYS, GRAMMYS, OSCARS, and worked with high-profile clients like FedEx, Disney, and A-list celebrities like Stevie Wonder.

Referred to as a contemporary day “Willy Wonka,” what makes Rix’s brand so unique are blends like Sweet Potato, French Bleu Cheese, and Bacon Caramel Shortbread simply to name just a few. As for his favorite flavor, he says he “hasn’t made it yet.” He gets inspiration from in every single place, more recently creating a group based in your favorite snacks from the movie show. “I’ve had a vivid imagination my entire life, so I’ve at all times just been inquisitive about people, about experiences, and clearly food,” shares Rix. “I lived inside my head loads. I used to be just very imaginative and really creative.” 

He continues, “I’m at all times fascinated about what lives in the true world that I can reimagine to show into chocolate. That’s my best way of describing it. I’m at all times observant, continually talking to people and meeting people, and learning about what their experiences are.”

Rix’s “ah-ha” moment happened overnight — literally. “Just someday I woke up in the course of the night after I was living in Baltimore,” he shares. “I had a dream and thought, “I’m going to make chocolate and be a chocolatier for the remaining of my life.”

And the remaining was history.

“Only a few those who appear to be me do that. I definitely want to alter that.”