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6 May

Blackpink’s Jennie Kim, Calvin Klein Team Up for Limited-edition Capsule

Blackpink’s Jennie Kim, who has been featured in Calvin Klein’s ad campaigns, is teaming up with the home to launch a limited-edition capsule collection called Jennie for Calvin Klein.

The South Korean artist, brand ambassador and global star has been related to the Calvin Klein brand since 2021, when Kim was featured in a campaign for CK’s collaboration with Heron Preston. She has been featured in Calvin Klein campaigns ever since.

The casual collection entails a choice of underwear sets, denim, T-shirts, fleece and knits infused with Kim’s style and creativity. Designed in a pastel color palette chosen by Kim, it includes personalized touches equivalent to custom branding that reimagines the enduring Calvin Klein logo in her own handwriting. There are 17 styles in total, and 38 stock keeping units units when one aspects in various colours. Retail prices range from $25 to $150.

Jennie for Calvin Klein ad image.

Hong Jang Hung, courtesy of Calvin Klein

“Collaborating with Calvin Klein on this capsule has been an exciting progression in our partnership,” Kim said. “This collection reflects my on a regular basis style and relies on lots of the Calvin Klein essentials which have grow to be staples in my wardrobe. I desired to bring a private touch to those pieces, which you’ll see reflected within the fit, the colour palette and the main points. My aspiration for this collection is that everybody will feel as pleased and assured in these pieces as I do.”

Jonathan Bottomley, global chief marketing officer of Calvin Klein, said, “Having worked with Jennie on several campaigns, we all know firsthand that she is a cultural powerhouse. Her persona, talent and distinctive style have a serious global impact. Our partnership stems from an authentic place — Jennie is a longtime fan of the brand — and we desired to deepen that relationship by bringing her personal perspective to our products. The result’s a mixture of Jennie’s coveted style and Calvin Klein’s most iconic essentials, which we all know will resonate strongly with consumers around the globe.”

Jennie for Calvin Klein

Jennie for Calvin Klein

Hung Jang Hyun, courtesy of Calvin Klein

The capsule is being offered in lilac, chalk blue and desert, in addition to classic black and white. The road features matching bralettes and bottoms, bodysuits and soft rib tanks. Joggers, T-shirts, knit tops, dresses and crewneck sweaters round out the gathering, together with a denim shirt and ’90s jeans.

Accompanying the capsule is an ad campaign, photographed by Hong Jang Hyun, showing Kim in casual poses. The gathering might be available in select Calvin Klein stores and on calvinklein.com globally starting Wednesday. There may even be select pop-ups throughout Asia.

Kim has been closely related to the style industry. She attended the Met Gala on Monday night that paid homage to Karl Lagerfeld. The K-pop star, a Chanel ambassador, wore a vintage white Chanel minidress from the autumn 1990 ready-to-wear collection with a scalloped neckline and a black bow belt on the waist that featured the signature Chanel camellia flower in white at the middle. She accessorized the look with black tights, black opera gloves, a black ribbon choker and a white camellia flower in her hair.

Kim is most famous for being one in all 4 members of popular South Korean girl group Blackpink, which was formed in 2016. The group also includes Ji-soo Kim, Lalisa Manobal and Chaeyoung “Roseanne” Park, simply often called Jisoo, Lisa and Rosé respectively. In November 2018, Kim made her debut as a solo artist with the only “Solo.” The song was commercially successful and topped each the Gaon Digital Chart and Billboard’s World Digital Songs chart. This yr, she is going to make her acting debut on June 4 within the HBO series “The Idol” under the stage name Jennie Ruby Jane.

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