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2 Oct

Bloomie’s Gets Set for Its Seattle Debut

Bloomie’s Gets Set for Its Seattle Debut

Bloomingdale’s has set Nov. 2 for the opening of Bloomie’s in Seattle and has disclosed the brand lineup for the 19,000-square-foot site.

Bloomie’s, a scaled-down slice of Bloomingdale’s, focuses on casual and contemporary styles and convenience. There’s flexibility in the shop design allowing the corporate to grow or shrink presentations of brands and trends, depending on sales patterns. Bloomie’s in Seattle, positioned in University Village, is the third Bloomie’s to open. The opposite two are in Fairfax, Va., and Skokie, In poor health.

Bloomie’s represents the Bloomingdale’s brand’s entry within the Pacific Northwest. The assortment is being curated to local preferences each in brand mix and product categories. It would offer a spread of on-trend ready-to-wear and accessory brands similar to Veronica Beard, Rag & Bone, Polo, MZ Wallace and Alo Yoga. An expansive shoe section will display Birkenstock, On and Vince, amongst other labels. Beauty brands will include Byredo, Augustinus Bader and Maison Francis Kurkdjian.

The shop may also have an area for rotating pop-ups and trend presentations in addition to local food and beverage concepts. Bloomie’s might be selling quite a few brands exclusively within the Seattle market, amongst them Sandro, Maje and James Perse.

For Macy’s Inc., emerging specialized off-mall formats are apparently a growing a part of the retailer’s future, either opening a unit in a market where the corporation has no stores, or, to strengthen its presence in a market where it already operates stores. Last August, when Macy’s Inc. issued its second-quarter report, the corporate said 4 more small format Macy’s stores are opening this 12 months, bringing the count to 12. The brand new units will simply be called Macy’s, while existing stores under the format continued to be called Market by Macy’s, though that would change in the longer term.

“We got the best developers enthusiastic about us and wanting us to maneuver in,” Macy’s Inc.’s outgoing chairman and chief executive officer Jeff Gennette told WWD, as he discussed the off-mall specialty store strategy. “We expect we’ve got the development costs right, and the best layout but we still have to get the curation down in numerous parts of the country. We’re not declaring victory yet. We still should get all of the learnings right. Hopefully, this might be a scalable model in the longer term. We’re not doing this for kicks. We imagine that is where the shopper expects us to be.”

“The expansion to University Village represents the introduction of our Bloomie’s store concept to the west coast,” said Charles Anderson, director of stores at Bloomingdale’s. “Although that is our first physical storefront in the realm, Bloomingdale’s already has an engaged customer base within the Seattle market.” Events and special offerings are planned across the Seattle launch, including a dog fashion show to support the Seattle Humane Society.

Bloomingdale’s, a division of Macy’s Inc., has 34 department shops, 20 outlets, two Bloomie’s, two overseas licensed department shops in Dubai and Kuwait, and an e-commerce website.

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