In a lead-up to “Barbie the Movie,” Boohoo, the worldwide e-tailer, has partnered with Barbie to launch a limited-edition capsule collection.

The gathering includes 39 styles including accessories and ready-to-wear, with sizes starting from 0-24. Items are $8 to $65, and can be found to buy Thursday at boohoo.com.

Boohoo is the most recent retailer to leap on the Barbie bandwagon. Bloomingdale’s has launched a multifaceted partnership that features online and in-store pop-up shops, an exclusive collaboration with “Barbie the Movie” and Bloomingdale’s private label Aqua, window displays and various events and activations this summer. Zappos just launched a shopping experience that features every kind of products for anyone to include #Barbiecore style into their lives. Other corporations, resembling Kendall Jenner’s Moon, Superga, Impala and Gap, are among the many brands which have released Barbie-inspired collections this yr.

“While creating the Barbie x Boohoo collection, we desired to go after the most well liked trends of the season while bringing the casual streetwear vibe that we all know our girl loves,” said Samantha Helligso, brand director of Boohoo. “That is an excellent fun nostalgic collection that may assist you to show your personality through mixing and matching the pieces to customize your wardrobe.”

Among the many looks are a Barbie motocross jersey, rugby shirt, Ts, tanks, varsity jackets, shorts, pants, dresses, sweatpants and sweatshirts.

“With Barbie in all places this summer, the partnership with Boohoo is a natural fit and brings this trend, together with Y2K together in a single incredible collection. We’re excited to partner with the team at Boohoo to supply fans great product as we have a good time this exciting time for Barbie,” said Joe Spalding, head of U.K. Consumer Products at Mattel.

“Barbie the Movie,” stars Margot Robbie within the title role and Ryan Gosling as her male companion Ken, with an extra ensemble solid including Issa Rae, America Ferrera, Will Ferrell, Simu Liu and Kate McKinnon. The film premieres in theaters nationwide on July 21 and internationally on July 19.