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22 Apr

Boss, NFL Team on Lifestyle Collection for Fans

Boss and the National Football League have teamed again on a group of lifestyle products for men and girls. The road, which launches on Monday, will feature hoodies, sweatshirts, T-shirts, polo shirts, tracksuit bottoms and shorts from a number of the league’s hottest teams: the Dallas Cowboys, Latest York Giants, Las Vegas Raiders, Los Angeles Rams and Miami Dolphins.

In August, the offering will likely be expanded to incorporate 17 more teams including the reigning Super Bowl Champions Kansas City Chiefs and NFC Champions the Philadelphia Eagles.

“The NFL is taking a fresh approach to fan apparel with our recent collaboration with outstanding fashion brand, Boss,” said Ryan Samuelson, vice chairman of consumer products on the NFL. “The apparel will live as much as the Boss popularity of premium offerings and we hope fans will join us on the 2023 NFL Draft to buy and have a good time the brand new collection as they cheer on their favorite teams.”

The NFL Draft will likely be held in Kansas City, Missouri, this yr from April 27 to 29. Boss will likely be onsite there with a pop-up retail experience that may include the present collection and customization options.

Marco Falcioni, senior vice chairman of creative direction at Hugo Boss, said the gathering is “a method to pay tribute to the players and the considerable training they undergo season after season, while promoting a powerful, overarching message of what it means to interact and play like a Boss.”

The majority of the gathering is constructed from one hundred pc cotton French terry and features embroidery and raised prints. There’s also a top and jog pants in a jersey material with an allover digital print that simulates denim.

The gathering includes womenswear.

Courtesy of Boss

To advertise the Boss x NFL launch, creative director Trey Laird and his agency, Team Laird, brought together a gaggle of current and former NFL players to seem within the campaign, including Micah Parsons of the Dallas Cowboys; Jaelan Phillips of the Miami Dolphins, and Victor Cruz, formerly of the Latest York Giants. The campaign also features models Joan Smalls and Taylor Hill posing alongside the players. It was shot by Matthew Brookes in black-and-white, and utilizes a striped lighting technique intended to copy football field hash lines.

Boss x NFL

The road will launch in April and be expanded in August.

Courtesy of Boss

The campaign contains a short film, stills and 3D renderings of chosen jerseys, and touts: “Irrespective of the team, irrespective of the goal, irrespective of the purpose — at all times play like a Boss.”

The Boss x NFL collection will likely be sold on the NFL and Hugo Boss web sites, at Hugo Boss retail stores in addition to at Dillard’s, Nordstrom, Bloomingdale’s, Fanatics and choose team stores.

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