Last week, beauty experts and industry professionals traveled to Las Vegas for the twentieth edition of CosmoProf. This annual trade show brings the sweetness industry together to attach and share latest innovations. At this 12 months’s show, Bossy Cosmetics, founded by CEO Aisha Fatima Dozie, debuted a latest collection of ultra-hydrating lip glosses in five different shades.

Dozie’s business is most well-known for its lip care products, and particularly, as a Black-owned business, Bossy Cosmetics prioritizes creating products that go with Black and Brown skin.  “Following the success of our Power Woman Essential Bullet Lipsticks launch, we knew from customers that texture, lip-loving properties, and pigmentation were key.,” Dozie tells ESSENCE.

“Women wanted a lip product that felt amazing and looked amazing while nourishing their lips,” Dozie notes. “While working on the Bossy Gloss, we learned about MagNut sense oil and Maxi Lip™, that are known to moisturize and volumize, respectively. I personally loved the thought of adding some menthol into the gloss to present a little bit of a cooling effect, especially since we were launching within the summertime.”

The lightweight and ultra-hydrating components throughout the Bossy Gloss are the right elements to go away your lips plump and polished with a high-shine. The non-sticky formula is obtainable in five different vibrant shades: Unapologetic, Outspoken, Feisty, Empowered, and Purposeful. Dozie says, “The target of the pigments is for the glosses to have the ability to face alone in your lips for a flippantly glazed look or layered for the last word shine.”

Along with the presence of Maxi Lip™ and MagNut sense oil, the Bossy Gloss can also be vegan, cruelty-free, unscented, and incorporates Vitamin E to go away the lips soft and smooth. “While I work with a team of cosmetic experts, I won’t release a product that doesn’t look flattering on Black women,” Dozie shares. “I’m all the time the primary to try every part on and see how it really works on deeply pigmented skin, after which I work my way from there. These Bossy Glosses are special because each color works beautifully on Black skin of all shades and may be applied on their very own or as an overlay to matte lipsticks. Either way, they were designed by a Black woman with us as a primary thought and never an afterthought.”

Bossy Cosmetics’ Bossy Gloss is obtainable for purchase now on bossybeauty.com.