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12 Dec

Boy Meets Girl x Blueberry Takes On the Metaverse

Boy Meets Girl and House of Blueberry will release a four-piece digital fashion collection to be sold exclusively in Blueberry’s metaverse fashion boutique and catalog, starting Jan. 10.

The 4 digital wearables represent a few of Boy Meets Girl’s bestsellers and brand staples within the physical world, comparable to leggings, sweatpants and two signature T-shirts. Roblox users can browse the virtual boutique and take a look at on designs, creating customized digital identities for his or her avatars.

“As someone who was an early adopter of virtual markets, this was a natural partnership for me,” said Stacy Igel, founder and chief creative officer of Boy Meets Girl. “I’m thrilled to bring Boy Meets Girl into the metaverse in collaboration with House of Blueberry. During COVID-19, my son Dylan got to learn rather a lot about virtual worlds and has been teaching me about Roblox. So you may imagine how excited I’m to share this collaboration and the way excited he is simply too.”

Mishi McDuff, chief executive officer and founding father of Blueberry, added, “We love the mission of the Boy Meets Girl brand and might’t wait to bring that positive energy into the metaverse. We predict the long-lasting Boy Meets Girl branding will really come to life on Roblox and make for a fun, welcoming virtual experience for our community.”

Ts, leggings and hoodie sell for 85 Robux, and the beanie is 65 Robux.

House of Blueberry, which is currently constructing the biggest digital fashion house within the universe, has had greater than 20 million assets sold, 10,000 stock-keeping units and greater than 400,000 unique customers. It has collaborations with Jonathan Simkhai and and the Broadway musical “Dear Evan Hansen.”

Roblox has 43.2 million every day energetic users, and 67 percent are under age 16.

Boy Meets Girl will carry its anti-bullying mission into the metaverse using positive messaging within the Blueberry virtual boutique.

In the true world, Boy Meets Girl has partnered with Saks Fifth Avenue, to hold its core kids unisex organic collection on Saks.com. The gathering features an eight-piece sustainable kids collection, including its signature logo hoodies, sweatpants and Ts in mint, light pink, blue, black and heather grey. The retailer carried Boy Meets Girl pre-COVID-19 in 2019. The hoodies, sweatpants and long-sleeve pink T are 100% organic cotton, while the heather grey T is 88 percent cotton and 12 percent polyester. Kids’ sizes range from 6 to 14.

A glance book that was styled and under the creative direction of Igel and co-styled by Bruce Estevez was shot by photographer Thomas Concordia in Latest York. The gathering for Saks retails from $39 to $58.

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