Hair care line Bread Beauty Supply has raised a multimillion-dollar seed funding round, led by Fearless Fund, a enterprise capital fund focused on supporting women of color entrepreneurs. Terms of the deal weren’t disclosed.

Bread, which offers a variety of fresh products specifically designed for textured and curly hair, was launched three years ago by Maeva Heim, a Black Australian woman and sweetness industry veteran who struggled to search out brands that resonated together with her when she transitioned from relaxed to natural hair.

The brand launched on sephora.com and by itself website, BreadBeautySupply.com, with three stock keeping units. Currently it has eight skus including Hair Cream, $28; Macadamia Oil, $28, and Mud Mask, $34, and is offered in a variety of shops equivalent to Sephora, Ulta, SpaceNK, Selfridges and Farfetch.

“We’re incredibly proud to support Bread Beauty Supply on their trailblazing journey to revolutionize the hair care industry,” said Arian Simone, general partner at Fearless Fund in regards to the investment, the terms of which weren’t disclosed. “Their progressive products and unwavering commitment to inclusivity have impressed us from the beginning. As a enterprise capital firm dedicated to empowering women of color founders, we’re elated to support Bread’s mission and are confident of their potential to create a meaningful impact.”

With this latest investment, Bread plans to further expand its product line, enhance its research and development capabilities, and strengthen its distribution channels to succeed in a wider customer base. The funds can even be allocated to growing the corporate’s team and bolstering its marketing efforts to amplify brand awareness and engagement.

“I’m so excited to partner with Fearless Fund, a company that prides itself on truly supporting women of color,” Heim said. “For the past three years, our goal of not only sustaining but expanding as a business is now possible with key investors making a level playing field in the wonder category. This investment allows us to not only reach a bigger consumer base but proceed our commitment of bringing progressive products to those searching for a simplified, edited hair care routine with the important thing essentials leading to healthy hair.”  

Prior to launch Bread secured greater than $2 million in pre-seed funding led by Imaginary Ventures, the VC firm of Net-a-porter founder Natalie Massenet that also backs Everlane, Glossier, Mejuri and Kosas.