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23 Nov

Browns Reveals Exclusive Gucci Cosmogonie Edit With Installation on

While speculation about Alessandro Michele exiting Gucci, first reported by WWD, will obviously be a buzzy topic during Thanksgiving dinners for fashion lovers, some retailers are confident within the brand’s current maximalist aesthetic.

British fashion retailer Browns on Thursday will unveil its 27-piece exclusive edit on each menswear and womenswear from the Gucci resort 2023 Cosmogonie collection with an immersive installation in pop-up space The Focus Room, which is positioned on the bottom floor of its flagship store on Brook Street in London.

The installation takes cues from the connections between the celebs that make up constellations that inspired the gathering that was presented at the positioning of the Thirteenth-century Castel del Monte in Apulia, Italy.

Ida Petersson, buying director at Browns, said Gucci is one in every of the retailer’s oldest legacy brands, and so they are “big fans of Michele’s universe.”

“He’s a storyteller like no other, dreaming up not only collections but worlds, which makes the brand an ideal collaborator for the immersive experience going down in The Focus Room. Celebrating our partnership with this rare opportunity to supply customers a singular and comprehensive edit created only for Browns, we’re so excited to welcome Gucci back, this time in our recent eternally home on Brook Street,” she added.

Highlights within the edit for girls include a monogrammed wool lamé cape jacket, a deep green crushed velvet oversize ensemble, an oversize reversible faux fur bomber jacket, a greige tiered tulle top and an arctic blue leather dress with lace detailing. The boys’s offering comes with a velvet suiting reimagined in dark nude, knitted crew necks, printed silk bowling shirt and shorts sets.

The favored bag types of Gucci Diana and Jackie 1961 will even be available at Browns for the primary time along with the edit launch.

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