MILAN — Brunello Cucinelli presented his project for his latest menswear manufacturing site, his “bella fabbrica [beautiful factory],” in Penne, Italy, on Wednesday.

The brand new plant might be situated within the Ponte di Sant’Antonio area of Penne and might be unveiled in spring 2025, covering 48,600 square feet and employing between 300 and 350 people.

Cucinelli first revealed his intention to construct a factory in Penne last April. Positioned within the central region of Abruzzo, the town is historically a production hub that makes a speciality of sartorial menswear. It’s home to the storied Brioni brand. Details of the investment within the factory weren’t disclosed.

The move telegraphs Cucinelli’s belief in the expansion potential of the tailoring segment and it’s in sync with the 2013 acquisition of the production division of the distinguished “Sartoria D’Avenza” in Carrara, one other example of Made in Italy excellence within the production of men’s suits. Additionally it is in keeping with Cucinelli’s long-term strategy and together with his belief that the fantastic thing about a factory contributes to present moral dignity to work and improve the standard of the products.

“Penne is a special location, where the tradition of probably the most refined Italian art and craftsmanship has been expressed at its best in the belief of men’s suits. Because of this, I wish to imagine that I can significantly contribute to generating a radiant future for this amiable tradition,” Cucinelli said at Penne’s town hall. He noted that he all the time goals to strengthen the link between past and future, joining together the most effective artisanal skills. On this case, the expertise in men’s tailoring from Abruzzo and that of luxury knitwear of Umbria, where Cucinelli’s Solomeo headquarters is predicated, each “with its glorious history, its own formidable style identity,” which result in working “right from the beginning in the very best quality,” he said.

The project will allow training for a latest generation of artisans, “handing over our future as custodians of the world of tomorrow,” he said. Cucinelli reiterated that his wish is for the brand new plant “to present economic and moral dignity to the noble manual work, in welcoming, tidy spaces, stuffed with natural light and surrounded by nature,” with the goal to “create the most effective conditions in order that our specialized artisans and people that we are going to train will give you the chance to renew probably the most fascinating, Italian sartorial creativity so greatly admired around the globe.”

Cucinelli has been renting a restructured plant in Penne since mid-November while waiting for the brand new plant to be accomplished. There, within the 21,600-square-foot space, he employs 75 artisans, and goals to succeed in 100 by the top of the yr.

The president of the Abruzzo region, Marco Marsilio, said Penne is recognized as town of artisanal tailoring and the brand new key project will contribute to creating it increasingly more competitive. “The textile sector is confirmed as leading your complete Abruzzo economy and as a source of enhancement of our territory,” Marsilio said.

Penne Mayor Gilberto Petrucci admitted that Cucinelli’s alternative “represents a hope of rebirth and growth for the territory of Penne after years of severe difficulties,” hurt by the slowdown of the formal menswear segment, and that this latest high-end production pole will contribute to “renovate and innovate the sartorial tradition of Penne.”

In April, Cucinelli launched a latest project aimed toward beautifying the working spaces of the artisans within the pipeline that create the products for his namesake company, signing an agreement with BNL BNP Paribas for the project called “Beautifying working spaces,”  which is able to allow artisans to enhance their working conditions.

The agreement can also be in keeping with Cucinelli’s concept of humanistic capitalism and sustainability, meant to generate a positive social and environmental impact on the territory.