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10 Sep

Bugatchi Men’s Spring RTW 2024 – WWD

Anthony Keegan set off on a journey for Bugatchi’s spring collection. It was inspired by the vacations he took along with his family as a baby where he would sit at the back of a station wagon and eagerly anticipate the subsequent stop, however the wardrobe he designed could be higher fitted to sipping cocktails at an upscale seaside resort than peering out of a dusty automobile window.

The road, which was designed to “illustrate the great thing about the journey,” featured a relaxed assortment of menswear staples in a palette that ranged from sea foam and rosy pink to different shades of blue.

Key pieces — which were available in a wide range of colours — included palm prints that Keegan used on each blazers and sport shirts, textural sweaters and an assortment of sweater-polos.

Linen blazers, cotton jackets with oversize pockets and light-weight suede biker jackets with asymmetrical zip details were intended to assist guys “dress up but not look boring,” he said.

The general aesthetic had a youthful touch without being cliché and offers a refined option for the on a regular basis man who’s searching for statement fashion pieces which are sophisticated and tasteful.

While the Montreal-based company is best known for its eight-way stretch shirts in a spread of colours and patterns, under Keegan, who joined the corporate last 12 months, Bugatchi has proven it’s greater than just shirts. It’s being sold in Neiman Marcus and can soon be joining the combo at Nordstrom. “We have now the permission to be a full lifestyle brand now,” he said.

The journey continues….

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