Burberry has unveiled a dedicated pop-up at 693 Fifth Avenue in Latest York City, spotlighting the brand’s signature check pattern, and offering trenchcoat bespoke personalization service.

The situation for the pop-up space will grow to be the brand’s latest Fifth Avenue store in June, while its 57th Street flagship will undergo renovations starting the identical month.

Running until May 2, the pop-up encompasses a giant overhanging tent in charcoal check, which was inspired by Daniel Lee’s debut show for the brand at Kennington Park, South London. It opened last Sunday.

The tent also serves as an ode to the Burberry tents from the late nineteenth and early twentieth century and the brand’s connection to the outside. The windows in front of the tent feature the brand’s latest archive-inspired logo, together with the reimagined Equestrian Knight Design.

Sitting between Blancpain and Canada Goose, the pop-up space is provided with artisans from Burberry’s Castleford manufacturing site and Latest York City-based tailors to assist visitors customize their trenchcoats with a collection of buttons, embroidery and patches.

The space was once the Valentino flagship until December 2020. The brand had a rent dispute with the constructing’s landlord, Financière Marc de Lacharrière, through the pandemic. The 2 later reached a settlement after Valentino sued in June 2020 trying to terminate its 15-year lease. Valentino began its lease at the situation in 2013.