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29 Mar

Calvin Taps Jung Kook of BTS, G-Star’s AI Denim

Calvin Klein has tapped BTS member Jung Kook as global brand ambassador for Calvin Klein Jeans and Underwear.

The singer makes his debut for the brand in a recent campaign wearing Calvin Klein’s spring 2023 collections. Photographed by Park Jong Ha, the campaign spotlights him in recent styles, including the ’90s Straight denim and Body Jeans, Relaxed Fit Denim Shirt, Oversized Denim Jacket and Relaxed Fit Standard Logo Crewneck Tee.

Jonathan Bottomley, global chief marketing officer of Calvin Klein, said, “We pride ourselves on identifying globally relevant talent whose cultural impact and values align with our own. Jung Kook is one in every of the world’s hottest artists; he possesses a rare ability to attach with international audiences through each his music and his style. We’re fortunate and excited to have him join the Calvin Klein team.”

“I actually have been a fan of Calvin Klein for a very long time, and I’m thrilled to be their newest global ambassador,” said Jung Kook. “This partnership may be very special, as Calvin Klein’s heritage and brand values resonate with me. My music is how I communicate with my fans all over the world, and I see this partnership as a possibility to attach with them in a recent way. I’m incredibly excited for people to see a recent side of me in this primary campaign for the brand.”

In 2019, Jung Kook was the most-searched male K-pop idol on Google, and topped the chart again in 2020. He was essentially the most searched K-pop idol on YouTube in 2019 and 2020.

BTS’ Jung Kook for Calvin Klein.

The campaign launches globally on Tuesday.

BTS, which released its first album in 2013, shocked fans worldwide last June when it revealed the group, who consist of Jin, Suga, J-Hope, Jimin, V and Jung Kook, were taking a break to explore solo projects and complete their mandatory military service.

As reported, Calvin Klein’s spring campaign, directed and photographed by Mert Alas and Marcus Piggott, also includes a a various forged of talent including Jennie Kim of Blackpink, Kendall Jenner, FKA Twigs, Michael B. Jordan and Aaron Taylor-Johnson. — LISA LOCKWOOD

INTELLIGENT DENIM: G-Star Raw goes deeper into the technology space with its latest denim launch.

The style brand on Tuesday released an AI-designed denim collection that was created with AI app Midjourney. With the app, G-Star Raw created 12 cape-like denim designs and ultimately manufactured one style, which will probably be displayed on the brand’s Antwerp store. 

“Innovation is ingrained within the G-Star DNA,” said Gwenda van Vliet, chief merchandising officer at G-Star Raw. “We imagine in giving our fashion designers the liberty to bring their dreams through AI. While anyone could make a design using AI, at G-Star Raw now we have the craftsmanship to make those designs into real garments. We must always see AI as enhancing the creative process, slightly than taking it over.” 

G-Star Raw's AI-designed denim

G-Star Raw’s AI-designed denim.

Courtesy of G-Star Raw

G-Star Raw’s AI-designed denim collection falls in keeping with the recent wave of AI technology infiltrating the style industry. There have been apps corresponding to Midjourney and Stable Diffusion, that are art and image generators, and ChatGPT, which generates elaborate written responses based on a user’s prompt. 

While these AI platforms are still recent to the style world, some firms have already began embracing them. For instance, Pantone looked to Midjourney last December to create an immersive visual experience for its 2023 Pantone color of the 12 months, Viva Magenta. 

The AI-designed collection can also be G-Star Raw’s first major initiative of the 12 months. Last 12 months the brand introduced a “Haute Denim” hat collection created by designer Stephen Jones. The brand also released a campaign last fall featuring model Cara Delevingne for its fall denim campaign. — LAYLA ILCHI

ALL ABOUT DVF: Diane von Furstenberg will probably be the topic of an upcoming exhibition at The Fashion and Lace Museum in Brussels, where the designer was born.

“Woman Before Fashion,” which will probably be on view from April 21 to Jan. 7, 2024, will explore von Furstenberg’s profession in fashion with a deal with the long-lasting wrap dress, because the silhouette prepares to have fun its fiftieth anniversary in 2024.

Diane von Furstenberg

Diane von Furstenberg

Jesse Frohman -courtesy of Diane von Furstenberg

The museum’s curator, Nicolas Lor, has divided the exhibition into 4 chapters, recognizing von Furstenberg as each an individual and a designer. The pieces presented within the exhibition got here from the archives of the House of Diane von Furstenberg.

“It’s each exciting and emotional to be honored with the primary European exhibition of my work in my native city, Brussels,” said von Furstenberg.

The Fashion & Lace Museum, founded in 1977, is housed in a gaggle of historic houses in the center of Brussels near the Grand-Place. It holds some 20,000 items. Lace, clothes and accessories are on display dating from the sixteenth century. Its collections are crucial on the earth for Brussels’ creation and clothing.

As reported, Lor has also written a book called “Woman Before Fashion,” which will probably be published by Rizzoli in late September and ties in with the exhibition. The book features nostalgic and contemporary photographs of DVF’s journey as a designer, featuring original essays discussing the intersection of DVF and her designs with feminism, gender politics and entrepreneurship. It also shows the wrap dress worn by DVF, and models corresponding to Jerry Hall, Naomi Campbell and Cindy Crawford.

As well as, von Furstenberg is the topic of a documentary being directed by Sharmeen Obaid-Chinoy, a Pakistani-Canadian journalist, filmmaker and activist, which will probably be out in January on Hulu. — L.L.

MAIN GOLFERS: Mizzen+Principal, the Dallas-based menswear brand, has signed five PGA golfers as ambassadors. They’re Mackenzie Hughes, Sepp Straka, Austin Cook, Max McGreevy and Harrison Endycott.

Mackenzie Hughes and Sepp Straka

Mackenzie Hughes and Sepp Straka


Hughes is essentially the most completed of the group. He was the 2014 RSM Classic Champion, a 2020 Olympian, 2022 Sanderson Farms Champion and first player in Tour history to win on the Mackenzie Tour-PGA Tour Canada, Korn Ferry Tour and the PGA Tour.

“I like the texture of all the things Mizzen has,” he said. “The pants are comfortable and stretchy, and the material really moves with you. These clothes make it easy to remain loose on the course, and clearly, they appear great.”

Straka is the primary Austrian-born player to win on the PGA Tour because the 2022 Honda Classic winner. He finished last season ranked number seven within the FedEx Cup rankings.

Cook, who won the RMS Classic in 2017, said: “Partnering with Mizzen has been a blast. I like the garments obviously, but really, I’ve enjoyed hanging out with a gaggle that makes the sponsor-player relationship actually enjoyable.”

Bethany Muths, chief marketing officer of Mizzen+Principal, said the partnerships are a way for golf enthusiasts to see that the road is what the professionals select “after they wish to wear something comfortable, and we will give you the results you want too.”

Mizzen+Principal was founded in 2012 as a performance shirt brand and has since expanded right into a full line of menswear. — JEAN E. PALMIERI

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