Although Gen Zers were painting dark circles under their eyes as a part of a questionable beauty ‘trend’ earlier this 12 months, it’s fair to say that not everyone wants pronounced, puffy eyebags – whilst a fashion statement.

Now, a ‘miracle’ product is doing the rounds online after a 54-year-old woman who’s “very self-conscious” about her under-eye area posted a TikTok applying a firming cream. In under three minutes, her bags seem to fade almost completely, leading viewers to query whether the video was real.

Within the TikTok, which has been viewed over 14 million times, @trinidad1967 applies the formula from a black tube to 1 side of her face for viewers to check the outcomes. “That is probably the most effective skincare product video I’ve ever seen. I literally watched magic occur before my eyes omg,” one person commented.

The cream she’s using is Peter Thomas Roth’s Instant FIRMx Temporary Eye Tightener, which retails at around £35, and has been selling out worldwide since her viral fame. “It really works amazing and it tightens, and it stays like this all day,” she continued. “I don’t know if I’m allowed to do that on TikTok but I just desired to share this with you. Because my bags are… sometimes I cry once I have a look at them within the morning. But after weight reduction surgery that was certainly one of the things that happened because of this.”

The rapid effect is, apparently, possible because the formula incorporates sodium silicate, which has an extreme tightening effect when applied to the skin. But, because the cream states clearly on the tube, the outcomes are quick but only temporary, meaning it wouldn’t be a very good option as an overnight or hydrating cream.

Skincare experts on TikTok have weighed in, with Mixed Makeup founder @susanyara saying, “if a product seems too good to be true, it probably is”. She added that if you happen to apply anything containing water on top of the cream, like a foundation or serum, “the effect completely goes away”, and that folks with darker skin tones might find that it leaves a visual white powdery forged. @dermdoctor, a dermatologist on the platform, said that “it only works if the skin is de facto loose, and it could actually leave a glue-like residue on the skin, but the outcomes are amazing”.

In a follow-up video, @trinidad1967 added: “I’ve learned easy methods to use it pretty much so I don’t get the cakey white stuff – just don’t use lots. In the event you do get the white, just put slightly little bit of water in your finger and dab it. Peter Thomas Roth is the one product that’s worked for me, I’ve used the hemorrhoid cream… (that) didn’t work for me. I just hope it helps some people prefer it has helped me.”

We’re glad to see that, after the video blew up, the skincare company has contacted @trinidad1967 and is sending her some free goodies.