American Vintage

It may be called American Vintage, nevertheless it’s classic French style. The Marseille-based brand founded by Michaël Azoulay 20 years ago pays homage to classic Americana with a devotion to denim and locally sourced materials at its recent women’s and children’ boutique. The 1,200-square-foot shop is full of terracotta tiles and raw wood shelving, loads of seating, plants and lemon trees for good measure. There’s a coffee machine for a caffeine fix, and a jeans bar to search out the proper fit and finish. Azoulay’s idea was to create a hangout space that embodies the spirit of the south of France. It’s also the best place to debut the brand’s homewares line, featuring interior essentials. It’s the second boutique in Cannes for the brand, which can now dedicate its first door to men’s.

95 Rue d’Antibes

04-93-68-55-76

Etro

Since taking the helm at Etro lower than a 12 months ago, Marco De Vincenzo has excited the style world together with his playful reinvention of the home, which is best known for paisley prints. The Sicilian designer has injected a recent energy with preppier stripes and wealthy jacquards, while honoring the family-owned house’s textile roots.

Now he’s bringing his expansive vision to Cannes with a recent boutique just off the Croisette that gives a taste of Italian flair. Interiors designed in collaboration with Claudia Campone’s Rome-based ThirtyOne lay a minimalist foundation for the brand’s daring prints. A wall of windows opens up the space, full of modern resin-and-cement tables, while curved metal fixtures are available in a celebratory champagne color.

He’s obsessive about blankets and wraps, styled and cinched for good measure, and translated for summer into large silk scarves. The brand’s beloved caftans — perfect to throw on for a post-swim poolside lunch — are also available together with De Vincenzo’s ready-to-wear collection, as are the highly coveted rhino-horned clogs that charged down the runway at his fall 2023 show in Milan.

32 Rue de Commandant André

04-93-99-49-37

Jimmy Choo

Red carpet favorite Jimmy Choo has put its footprint on the Croisette with an expansive boutique that gives made-to-order service. A curated suite of the brand’s signature styles could be customized from a collection of colours, textures and finishes. Added personalization and bespoke touches allow customers to design their dream shoe or handbag. All custom designs are handmade by artisans over the border in Italy; it takes eight to 10 weeks to receive the one-of-a-kind pieces.

The brand will forgo its traditional festival suite and repair their celebrity clients from the 650-square-foot space. Enveloped in white, the space is full of gold accents and woven wicker chairs for an upscale beachy feel. Shoes are displayed on travertine shelving, while floors of marble and stone add earthy elements. Not only footwear but all the women’s collection, from fragrance to accessories, to eyewear and bridal pieces, is offered.

45 Boulevard de la Croisette

04-93-43-07-30

Orlebar Brown

Chanel-owned Orlebar Brown is the primary space to open within the arcade of outlets contained in the newly revamped Carlton Hotel. Think sophisticated swimwear and casual basics including seersucker shorts, slim-cut blazers, linen trousers and elevated basics resembling Mulberry silk mix waffle-weave polo shirts. Decked out within the red, white and blue nautical theme that’s the Orlebar Brown boutique signature, the space offers classic Bulldog swim shorts with a five-year guarantee. The British brand’s tailored beachwear is designed to have the option to go from the beach to the bar, and thus the boutique may be very cleverly situated just steps from the hotel’s recent poolside drinking spot.

58 Boulevard de la Croisette

04-93-06-40-06