LONDON — Cartier doubled down on China last week with a landmark event on the Juyongguan Great Wall to have fun its Le Voyage Recommencé exhibition at Beijing’s Prince Jun’s Mansion, which was unveiled on Oct. 18.

Cyrille Vigneron, president and chief executive officer of Cartier SA, who spoke on the WWD x SKP fashion and wonder global summit in Chengdu earlier within the week, hosted the event alongside Cartier China CEO Cécile Naour, welcoming brand ambassadors including Gong Li and Lily Collins, in addition to local celebrities Song Jia, Jackson Wang, Li Xian, Bai Jingting, Peter Chan and Guo Jingjing, all clad in key pieces from the brand new high jewelry collection, Le Voyage Recommencé.

Following a high jewelry showcase featuring top models Wang Wenqin, Pei Bei, Zhao Lei and Jin Dachuan on the red-carpeted Great Wall, a UNESCO world heritage site where the last major fashion event was hosted by Fendi in 2007, guests enjoyed a music performance by musician Chang Shilei and famed Hong Kong singer Karen Mok during a gala dinner. Clips of Mok singing to Gong went viral on Chinese social media.

Beijing is the second stop of the Le Voyage Recommencé exhibition after it was first revealed in Florence last May.

The most recent high jewelry collection was created by Cartier’s director of high jewelry creation, Jacqueline Karachi, and the corporate’s craftsmen, delving into the heritage and reinventing the core aesthetic codes of the home through unique pieces that hinged on interplays of geometries, volumes and latest chromatic juxtapositions.

Greater than 380 pieces from the brand new high jewelry collection, in addition to rare watches and vintage pieces, were dropped at China’s capital city for the occasion.

Vigneron noted: “After the gathering’s successful launch earlier this yr, we’re pleased to present the gathering in China, a rustic that has repeatedly inspired the maison. And we’re much more thrilled to give you the option to share this collection in Beijing, a city whose unique combination of tradition and modernity deeply resonates with the maison.”

Naour added that the brand’s “unique style and the core of Chinese culture strongly resonates with one another. As the most recent chapter of Le Voyage Recommencé high jewelry collection involves Beijing, we genuinely invite customers to experience the maison’s creations of timely elegance, in meaningful exchanges of art and craftsmanship, on the backdrop of vital historic locations.”

In modern China, Cartier has forged strong ties with Beijing since 1996. The brand hosted its first-ever exhibition “Le Pot Doré” on the Gate of Supreme Harmony within the Forbidden City that yr. In 2009 and 2019, the brand teamed with the Palace Museum to present the Cartier Collection, epitomizing Sino-French cultural exchanges.

In March, the brand also worked with the Hong Kong Palace Museum within the West Kowloon Cultural District to host the “Cartier and Women” exhibition.

The highly publicized event saw Michelle Yeoh returning to Hong Kong for the primary time after becoming the primary Asian to win an Academy Award for Best Actress and joining decades-old friends Carina Lau, Pansy Ho, and Brigitte Lin on the opening night.

The exhibition helped the Hong Kong and Macao regions reach triple-digit increases in the primary quarter of 2023.