English actress and philanthropist Vanessa Kirby is the face of Cartier’s recent La Panthère fragrance campaign.

“To precise the force of attraction of La Panthère, our alternative went spontaneously to Vanessa Kirby,” explained Arnaud Carrez, Cartier’s senior vice chairman and chief marketing officer. “Intense and magnetic, she is a free spirit who has the boldness of her convictions, each in her roles in cinema and in life. An actress who takes her destiny into her own hands, determined and bold. A strength that she shares with the emblematic panther.”

Kirby has a protracted history on stage and screen, shooting to fame and important acclaim along with her role as Princess Margaret in Netflix’s “The Crown.” In 2021 she was nominated for a Golden Globe for Best Actress for a Motion Picture – Drama and an Academy Award for Best Actress for her role in “Pieces of a Woman.” The La Panthère fragrance campaign marks the start of the partnership, with Kirby expected to develop into a face of bijou and watchmaking as well later in 2023.

In accordance with the corporate, the debut campaign sees Cartier return to its origins of its beloved animal through the center of a tropical forest, where all of it began. Kirby appears from inside this green, hidden land, led by instinct alone, and transforms into her alter ego, a feline, the reflection of her personality, each predatory and protective.

Created in 2014, the fragrance brings the chypre family back into the highlight with a recent floral-feline accord: the union of a historic chypre, a mythical animal musk and a fresh, vibrant gardenia. The fragrance was conceived by Cartier’s longtime perfumer Mathilde Laurent.

“It’s such an honor to develop into an envoy and embody the wild feminine spirit behind the long-lasting scent of a Panthère,” Kirby said when the partnership was revealed last December. “To be aligned with a house that has an actual appreciation for — and commitment to — philanthropy, women’s empowerment, conservation and humanities and culture, powered by the extraordinary team at Cartier, is actually inspiring. They’ve develop into a family to me and I’m honored to be on this journey with them.”

Kirby has worn the French brand’s creations on several high wattage red carpets and joins a protracted list of ambassadors on the Compagnie Financière Richemont-owned brand including Austin Butler, Deepika Padukone, Paul Mescal, Jisoo, Emma Chamberlain, Rami Malek, Lily Collins and more. The Vanessa Kirby La Panthère campaign debuts Monday on Cartier’s social channels.