LONDON — Following a fresh round of investment, Casablanca has named the longtime fashion and luxury executive Frederick Lukoff chief executive officer to work alongside founder and inventive director Charaf Tajer.

An announcement is anticipated Monday.

Lukoff was most recently head of Scotch & Soda, the Amsterdam-based fashion brand, and before that served as president and CEO of Stella McCartney for a decade when the corporate was part-owned by Kering.

Prior to Stella McCartney, Lukoff held senior roles at Lanvin; Paco Rabanne, and Courrèges. He began his profession at Apple and Cisco Systems.

“Frederick has worked with legends whom I even have at all times looked as much as, namely André Courrèges, and Alber Elbaz,” said Tajer, adding that his latest CEO had a wealth of information concerning the industry.

“A latest era for the brand is on the horizon, and it’s time for Casablanca to take the subsequent step,” Tajer added.

The corporate described the investment as “significant and long-term” and said it was made by a gaggle of strategic advisers, whom it didn’t disclose.

The funds have been earmarked for a debut Paris boutique, which is about to open in the approaching yr. It’s going to be an “immersive” physical space where customers can have a full brand experience, in line with Casablanca.

The corporate also plans to grow its product lines, enhance the brand’s digital capabilities and put money into the availability chain because it expands internationally.

Tajer launched Casablanca in 2018, and the brand is sold in greater than 300 stores worldwide.

As reported, Tajer has ambitions of turning Casablanca right into a full-scale lifestyle label to rival France’s leading luxury brands.

With past tie-ups including luggage with Globe-Trotter, handbags with Bulgari, and collaborations with Caviar Kaspia and Coachella, the business continues to achieve momentum.

Casablanca is a past winner of the LVMH Prize and has also been a finalist for the International Woolmark Prize and ANDAM Fashion Award.

Lukoff described Casablanca’s brand proposition as “highly compelling,” and impressive by its “breadth, depth and positivity. This creates so many opportunities for the longer term, and I sit up for working with Charaf and his talented team,” he said.

Along with his experience running fashion and luxury firms, Lukoff was an ally of McCartney’s, supporting her efforts in sustainable sourcing, manufacturing and distribution.

He also oversaw Stella McCartney’s annual environmental profit and loss audit, which measured the impact of its sourcing, manufacturing and distribution on the planet.

A Dutch citizen, Lukoff was educated at UC Louvain and has spent the majority of his profession working outside his home country. He stepped down as CEO of Scotch & Soda after the corporate filed for bankruptcy within the Netherlands earlier this yr. As reported by WWD late last month, Scotch & Soda has been acquired by Bluestar Alliance, a Recent York-based brand management company.