PARIS – Puig has taken a controlling stake in Kama Ayurveda, India’s leading Ayurvedic beauty and wellness brand.
Financial terms weren't disclosed.
In 2019, the family-owned Spanish beauty and fashion company purchased a minority stake within the Indian beauty company, which was founded in 2002.
“With this acquisition, Puig reaffirms its commitment to an organization and a market with vast growth opportunity in beauty and wellness products,” Puig said in an announcement on Wednesday.
Kama Ayurveda’s offer is rooted in the standard Indian medical practice of Ayurveda, which relies on the balance between mind, body and soul for holistic wellness.
Kama Ayurveda’s products are natural and organic. The corporate owns 54 stores in India and plans to operate greater than 60 by yearend. Puig said...
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