Category: Beauty
Lil Nas X has been tapped as YSL Beauty’s newest U.S. brand ambassador.
On Friday, it was announced that the award-winning rapper-songwriter will represent the brand’s makeup and fragrance. The campaign will feature a never-heard-before and unreleased track with Lil Nas X posing within the desert wearing products by YSL Beauty.
“Lil Nas X embodies YSL Beauté’s vision for the long run of the sweetness industry: boundary-breaking, unique, unapologetic, daring,” said Laetitia Raoust, U.S. general manager of YSL Beauty. “The synergies between the brand and Lil Nas X’s unwavering passion for individuality are the inspiration behind this partnership with the hope it empowers the following generation of beauty.”
Lil Nas X for YSL Beauty.
Zamar Velez/Courtesy of YSL Beauty
As a part of his role...
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Is psych ward TikTok really ‘destigmatising’ the fact of the mental health care system, or is it triggering vulnerable users?
I’m scrolling through a sea of “siren eyes vs doe eyes” and dance routine videos after I see a TikTok that stops my thumb in my tracks. Within the video, titled “first time on the psych ward”, a young girl alternatively plays the a part of a newbie patient and a daily at a mental sanatorium. “Don’t hassle on the lookout for screws up there, they’re all rounded and never sharp,” says the creator because the psych ward regular, adding that there aren't any hand sanitisers, sporks or pointed pencils either (the subtext...
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FaceGym’s post-pandemic return to brick-and-mortar is in full swing.
The brand will launch in-store at Sephora with facial sculpting tools and skincare products and roll out to 46 doors nationwide in the approaching weeks.
Among the many seven stock keeping units that can be available in Sephora stores are the Full Face Sculpt Kit, Face Coach and the brand’s recently launched Youthful Energetic Roller, a microneedling tool that's infused with niacinamide and retinol alternative reneseed.
“What FaceGym does higher than most is creating that experiential beauty experience,” said FaceGym founder and artistic director Inge Theron, who spearheaded the brand’s pivot to digital when the pandemic hit and is now leveraging the brand’s learnings right into a newfangled omnichannel strategy.
By launching online classes when...
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