The Fashion Group International has rolled out two new categories for its 2023 Rising Star awards.
Indicative of the industry’s collaboration craze, for the first time there will be an award for “Collaborations” between content creators and fashion or beauty brands. To be eligible, the alliances need to last for between one and six years. The award will be awarded to both parties as a joint win.
FGI is looking to acknowledge the “increasingly vital role” that social media influencers play in the fashion industry, according to FGI president and chief executive officer Maryanne Grisz.
Some might argue that given their reach and quantifiable digital-driven sales they have more clout than many designers. The global fashion influencer market is expected to generate $17.12...
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