Category: Beauty

Perhaps to the initial dismay of some collaborators, Grace Choi isn’t an idea repeater.  “I never wish to do the identical thing twice,” said the augmented reality filter creator, who knows the important thing to disrupting the tedium of a typical TikTok scroll through her craft hangs within the balance of functionality and novelty.  Though Choi has been innovating in the wonder industry for greater than a decade — she debuted the primary 3D makeup printer in 2014 through her company, Mink — it wasn’t until TikTok launched its AR Effect House platform in beta mode in 2021 that she began seriously dabbling in social media filter creation.  “I believed there just wasn’t quite a platform that was right for it,” said Choi,...