Category: Beauty
“I’ll take over from here,” said Courteney Cox, appearing in a lab coat as she surprised a room of faculty students.
She was inside Dermalogica’s headquarters near Los Angeles. The audience — aspiring skin professionals attending the wonder brand’s monthly Future Industry Professionals Day — had been watching a fellow apprentice get her face washed as a part of a skin treatment. Cox was tasked with taking on the job.
“Luckily, it went rather well,” the actress said afterward. “The people didn’t mind and didn’t boo me. They clapped, and it went well. And the girl, she appeared to like my technique.”
Cox used the Dermalogica Each day Microfoliant, a product she exfoliates with day by day herself.
“Let’s put it this manner, her...
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It was a provocative thought: What if consumers not only had a tangible say in a brand’s product development, but could experience its products in each physical and digital realms, all without relinquishing their data?
Such was the genesis of Kiki, a beauty brand debuting Tuesday with one stock keeping unit and a Kiki World membership platform that enables consumers to forged votes and supply feedback while earning points and virtual collectibles.
“Without delay, beauty stands on the shoulders of customer recommendations and creator content, yet there’s no way for these two most significant groups to be rewarded consistently unless they've a brand deal,” said Jana Bobosikova, chief executive officer of Kiki, who cofounded the brand with chief creative...
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Dior Beauty has tapped one other Gen Z heavyweight for a U.S. ambassadorship.
Caleb McLaughlin, of “Stranger Things” fame, is the most recent in a string of Stateside ambassadors for the La Collection Privée fragrance collection. He'll “partner with the brand, celebrating the long-lasting heritage of Dior, and supporting Dior Beauty within the fragrance category,” Dior Beauty said in a press release.
Last month Dior revealed it had inked a take care of Alexandra Daddario to support the identical fragrance collection, in addition to its women’s fashion business. Gris Dior, the gathering’s hero, has six recent ambassadors of its own, including Jenna Ortega, Thuso Mbedu, Fai Khadra, Liu Yuxin, Orelsan and fellow “Stranger Things” actors Maya Hawke and Joseph Quinn. South Korean...
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