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Category: Beauty

15 Apr

Should beauticians be held accountable for perpetuating beauty standards?

Should beauticians be held accountable for perpetuating beauty standards?
From upselling treatments to pushing weight reduction products, is it right for aesthetic practitioners to push their very own biases and private beauty ideals? As I lie back, close my eyes and chill out into the soothing strokes of the beautician starting my hydrafacial, the peace is disrupted by the sound of her sucking in her teeth. Inside seconds I’m transported removed from the calming and relaxing facial I’m paying £190 for and thrown right into a pit of self-consciousness. “Your skin is so dehydrated and dry, I can barely do the extractions,” she tuts. Over the course of the subsequent hour, during which she pokes and prods my face, she adds, “you've...
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15 Apr

L’Objet Launches Its First Set of Personal Fragrances –

L’Objet Launches Its First Set of Personal Fragrances –
L’Objet is getting personal.  The house fragrance and design brand is moving into the private scent space for the primary time.  The gathering, which launched today, includes 4 nature-inspired eau de parfums: Oh Mon Dieu!, evoking the spirit of Paris in 1969, Bois Savage, harking back to a wet forest scent, Rose Noire, a combination of roses, and Côté Maquis, meant to remind wearers of a sunny Mediterranean day, all $160 or $250. “I’m extremely inspired and fascinated by fragrance and its effect on us and our emotions, our moods and the way it may well throw you right into a place or space in time. That was the motive behind it [the eau de parfum collection],” Elad Yifrach, founder and inventive director...
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15 Apr

Celebrity Endorsements Are Here to Stay but Changing in

Celebrity Endorsements Are Here to Stay but Changing in
There was a time when celebrities signed a contract to publicize a brand and got paid a handsome paycheck to accomplish that. They talked with reporters and writers in regards to the brand, posted Instagram photos of themselves wearing a product and appeared in promoting campaigns. It caught consumers’ interest. Now these celebrities are usually not only creating buzz about company products but are considering of investing in products they promote or starting their very own brands to reap an even bigger reward. “They’re like, wait. I got paid $2 million and this company had a $400 million exit,” said Allison Statter, chief executive officer of Blended Strategy Group, a Los Angeles creative marketing and communications agency. “The talent, especially the large talent,...
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