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Category: Beauty

2 Apr

Details, Evan Mock, Products – WWD

by Beautifaire101
Beauty, Featured
Details, Evan Mock, Products – WWD
Good Weird is aiming to be the brand new beauty hub for Gen Z customers, constructing a community for all people in the wonder industry and creating easy-to-use products that merge skincare and color cosmetics. Founded by Stephen Yaseen and Jonathan Wormser and artistic directed by actor Evan Mock, Good Weird launches Wednesday with three beauty products: the Back From Vacay Bronzer, the Balmy Weather Moisture Stick and the Cold Brew Under Eye. The products are priced at $21 to $23 and can be found on Good Weird’s website.  The brand targets “beauty outsiders” and the “cosmetically curious,” the founders said.  Yaseen and Wormser, college best friends who come from customer data and brand strategy backgrounds, respectively, said they got the thought for...
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2 Apr

Rick Braukis is the firestarter behind SZA’s hypnotic visual

by Beauty Tips
Beauty, Featured
Rick Braukis is the firestarter behind SZA’s hypnotic visual
The pyro producer talks ‘accessible chemistry’, EDM, and getting a load of white powder through international customs Picture a ‘scientist’ or ‘chemist’ and your brain might (unfairly) imagine the visual equivalent of a ‘total nerd’, probably wearing a lab coat or something. It’s almost definitely not Rick Braukis, a chemical specialist who carries out experiments in Prada dresses and heels, and handles flaming compounds in her underwear. Her Instagram is an enigmatic mix of quad bikes, awe-inspiring nature, horses and high fashion: plants with iridescent leaves, neon stripper heels, and flaming knives. Braukis was recently credited as handling “fire and glow” on SZA’s “PSA”, the primary teaser of recent music round her much-hyped SOS...
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2 Apr

Rare Beauty Was Social Media’s Fastest-Growing Beauty Brand February

by Beautifaire101
Beauty, Featured
Rare Beauty Was Social Media’s Fastest-Growing Beauty Brand February
Followers aren’t the whole lot, but surges within the metric might be a sign of cultural shifts and moments value listening to. For instance, data from digital marketing agency Stylophane found that Rihanna’s Fenty Beauty clocked significant cross-platform follower increases within the lead-up to and aftermath of her much-awaited Super Bowl halftime performance, and now reigns because the sixth most-followed beauty brand on TikTok. Selena Gomez became probably the most followed woman on Instagram in February, and her brand, Rare Beauty, followed suit. The cosmetics brand gained probably the most latest followers on each platforms throughout the month, with a whopping 628,000 on Instagram alone. Here, see the variety of followers gained by each of TikTok’s fastest-growing beauty brands in February. Rare...
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