MAC Cosmetics is fine-tuning its approach to recycling.
The makeup (and as of last yr, skincare) brand is evolving its its Back to MAC sustainability program, which was first introduced in 1990 and enables consumers to return product empties en masse via mail or to participating MAC counters in exchange for a free product of their selecting, with the aim of reducing landfill waste.
In 2022, greater than 340,000 kilos of empty MAC containers — the equivalent of roughly 9.3 million lipsticks — were processed within the U.S. through Back to MAC, and now, the brand has teamed up with Close the Loop and Plastics for Change to execute an excellent greater program impact in 2023 and beyond.
“When [Back...
Continue reading
0 Comments