One yr after launching its second brand, The Lip Bar can also be exploring a recent category.
The brand, founded by chief executive officer Melissa Butler in 2012, has jumped into skincare with 4 products — a cleansing balm, a cream cleanser, a toner-serum duo and a moisturizer. The range will debut on the brand’s website, in addition to in Goal, on Feb. 10. Prices range from $16 to $18.
Butler said the launch was a response to shopper demand. “Every product launch is often because our consumers are asking for it,” she said. “This one, we launched because they wanted it.”
The products are centered around prepping skin for makeup, The Lip Bar’s key category, and will probably be merchandised in-store with the...
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