Beauty – Page 838 – Beautifaire

30 Jan

In Addition to Gen Z, Skin Care Is Taking

Skincare shoppers are getting younger — and it’s not due to all of the antiaging creams on offer. Amongst TikTok posts pranking her mother Kim Kardashian with fake eyebrows and sped up dancing videos of her siblings, North West has been showing off her skincare routine. The nine-year-old, whose father is Ye, formerly generally known as Kanye West, has been busy making GRWM (prepare with me) videos featuring various products, including Vitamasques Electrolyte Watermelon Dace Sheet Mask, Laneige Lip Sleeping Mask, Cerave Moisturising Cream — and, after all, products from her mother’s skincare line, Skkn by Kim. North West Her cousin Penelope Disick, age 10, has a skincare routine, in accordance with the TikTok account she shares together with her mother, Kourtney Kardashian Barker....

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30 Jan

Methods to Take Care of Your Bleached Eyebrows

by Beauty Tips

Beauty, Hair, Makeup

Methods to Take Care of Your Bleached Eyebrows

Methods to Take Care It was should you pull up any random photo of an individual from any point in recent history, their makeup — the tint on the lips, shadow on the eyes, arch of the brow — could inform you roughly when that picture was taken. But the wonder trend cycle has developed shorter and shorter, to the purpose where even something as extreme as bleached-out brows has already had several moments within the highlight during our lifetime. "Brow bleaching first became popular within the early '90s following appearances on the runway via Alexander McQueen and Anna Sui," says makeup and brow stylist Daniel Vincent. "At the moment it was a counter-culture and club kid look, and it was even...

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29 Jan

The Top 50 Beauty Brands By EMV In 2022

by Beautifaire101

Beauty, Featured

In 2022, the adage “content is king” proved too simplistic a view for brands aiming to not only adapt to, but thrive within the ever-evolving digital landscape. Data from Tribe Dynamics shows that almost all beauty brands saw declines in earned media value in 2022 — even people who saw a year-over-year increase within the variety of social media creators mentioning them — largely on account of the growing shift toward short-form video content, which brands are still learning to navigate. “It’s not that the underlying drivers of EMV are changing dramatically, but more that there’s a shift in consumer preference when it comes to kinds of content and channels; that’s essentially the most significant change that’s occurring,” said Conor...

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29 Jan

Beauty Brands Eye TikTok Bans but Gen Z Reacts

by Beautifaire101

Beauty, Featured

Beauty Brands Eye TikTok Bans but Gen Z Reacts

Beauty Brands Eye TikTok Bans Slug: News Feed When the 117th Congress last December passed a huge, $1.7 trillion spending bill that included banning TikTok from all government devices, the favored video-sharing app’s core Gen Z users shrugged. A month later, as a growing list of universities, under pressure from state lawmakers, have also banned the app, they’re beginning to notice. And so are the sweetness brands which have increasingly relied on TikTok — which has sparked countless beauty trends and viral products (Clinique’s Black Honey, Dior’s Rosy Glow Blush, to call just two) — as a critical marketing tool. “Our core principle is reach people where they're,” says Evan Horowitz, CEO and cofounder of creative agency Movers+Shakers, which works closely with brands like...

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