Category: Fashion

Zero10 has partnered with Crosby Studios to reimagine its metaverse store with a first-of-its kind pop-up that bridges the physical and virtual retail experience through augmented reality. Situated at 138 Wooster Street in SoHo, the space will feature a five-piece virtual collection designed by Crosby Studios, which also conceptualized the retail experience and interior design. Shoppers may have the chance to try on digital-only pieces on the concept space, introducing a recent solution to shop and interact with fashion. Upon entering a fitting room, guests might be prompted to scan QR codes with their iPhones. The QR code scan will then cause them to the Zero10 app page where the gathering lives. Through AR, customers can try on digital clothing in real-time...