LONDON — The sun and Celine.

The luxurious French brand is taking on space on the bottom floor at Harrods for its summer Plein Soleil capsule collection until June 14, with a large window exhibition display and an in-store pop-up.

The gathering is inspired by the French Riviera and Saint-Germain-des-Prés, each places dear to the brand’s creative director Hedi Slimane.

“Celine is synonymous with understated elegance, and we’re honored to host the brand for his or her inaugural London pop-up, a rare and sought-after experience by Hedi Slimane,” said Josie Gardner, head of accessories at Harrods.

The pop-up will probably be followed by the launch of Celine’s Haute Parfumerie within the Harrods beauty hall later this yr.

The capsule features Celine monogrammed deck chairs, hammock, picket fans and a small racket set with a harness.

Slimane staged the brand’s spring 2023 show in Saint-Tropez, which was revealed online in November, greater than six weeks after the conclusion of Paris Fashion Week.

The designer settled in Ramatuelle, within the gulf of Saint-Tropez, when he arrived at Celine in 2018.

Slimane has previously shot movies for his collections in Nice and Monaco, a part of the French Riviera trifecta.

Last yr, Harrods was back within the black for the yr ending Jan. 29, in accordance with figures released on Corporations House. The luxurious retail department store reported a profit of 41.7 million kilos after tax, in comparison with the 57.3 million pound loss within the prior yr as a result of COVID-19 and Brexit.

Sales surged by 35.5 percent to 581.9 million kilos despite the shop being closed for 10 weeks between January and April 2021. Nonetheless, the benefit of lockdown returned Harrod’s core customers and international visitors, especially from the Middle East.

The corporate’s transactional revenue within the period was 1.56 billion kilos, up 42.6 percent in comparison with the previous period’s 1.09 billion kilos.

The London store made a pretax profit of 51 million kilos after losing 68 million kilos a yr earlier; concurrently the shop has lost greater than 400 employees, bringing it to a complete of three,511 employees. 

“2021 saw the business begin an encouraging recovery despite the continued, although moderating, impact of the pandemic. Our performance was greatly impacted by our Knightsbridge store being closed for 10 weeks throughout the third lockdown, international travel remaining subdued, and the suspension of the VAT Retail Export Scheme,” said Tim Parker, chief financial officer at Harrods.

“We also continued to speculate in our physical and digital offering throughout the pandemic, showcasing our confidence within the outlook for the business. Trade performance toward the tip of the yr was particularly encouraging, highlighting the strength of our long-standing customer and brand relationships in addition to the continued resilience of the luxurious market,” he added.