Weeks after opening a latest beauty boutique within the neighborhood, Chanel is kicking off a pop-up in Williamsburg, Brooklyn.

To commemorate the launch of Chanel Likelihood Eau Fraîche eau de parfum, in addition to the boutique’s opening, Chanel is taking on a diner within the buzzy neighborhood from Sept. 8 through Sept. 10. Dubbed the Chanel Lucky Likelihood Diner, it’ll be open to the general public, with reservations available on Chanel’s website.

Within the diner itself, guests will sit at booths or counters to explore the brand’s fragrance offerings, resembling the Likelihood range, from which the diner derives its color palette. As reported by WWD, Chanel is the most important prestige beauty business within the U.S.

In an out of doors garden, there can be a degree of sale for Chanel Likelihood fragrances, in addition to games and diner-inspired refreshments.

Brooklyn has gained increasing retail traction from beauty corporations. On the time of Chanel’s boutique opening, Barbara Menarguez, the overall manager of the brand’s beauty business, said, “We glance to ascertain a presence in markets where our chanel.com clients are most concentrated to construct upon those existing relationships with omnichannel experiences, in addition to in markets where we consider there may be a high potential to construct latest client relationships.”

Those boutiques also attract a bigger Gen Z audience than other prongs of the brand’s distribution, and infrequently function gateways to other Chanel goods, from fashion to watches and nice jewelry, Menarguez said.

Fragrance brand Byredo also recently opened a Brooklyn store, following the likes of Glossier, Glowbar, Credo, Sephora, Aesop and others.