Charvet is expanding its relationship with George Sotelo, the Mexican American, Latest York-based designer of swimwear brand Thorsun.

After a successful capsule of men’s swim shorts that Sotelo designed in 2020 based on prints from the archives of the French shirtmaker and accessories company, Charvet’s owners are bringing him back again — but in a more official capability. The brand was founded in 1838 and has been owned by the Colban family because the ’60s.

Jean-Claude Colban and his sister Anne-Marie Colban have inked a cope with Sotelo to design resort capsules for the corporate on a everlasting basis. His latest collection of 5 trunks encompasses a tailored front with copper-cord-end drawstrings, deep pockets, a hidden elastic back waistband and a more ergonomic design. The copper-cord ends are harking back to the unique Charvet silk knot cuff links and the patterns feature an irregular repeat print.

Jean-Claude Colban said the collaboration with Sotelo stems from a protracted friendship that led into the project of translating the corporate’s neckwear designs into beachwear. “Doing it with George who understands our world and is an authority in his specialty, has been a consistently nice and stimulating process. We’ve got been surprised by the coherence between the codes and aesthetics of neckties on one hand and beachwear then again. It could be that some mysterious rules of elegance apply in the identical manner to the small piece of silk that adorns a shirt and to the not much larger piece of clothing that’s worn on a beach.”

He added that Charvet has “a protracted history of developing distinctive tie patterns which refined men immediately recognize as ours: they’re at the identical time easy and original, daring and rooted in tradition, colourful and subtle. Today’s fashion evolution entices us to take a look at latest and fresh ways to make use of this expression on unexpected pieces of the lads’s wardrobe.”

The response to the primary capsule was “enthusiastic,” he said, and prompted the corporate to “offer latest developments which usually are not only based on our more abstract patterns but in addition on our reinterpretations of more traditional decorative designs.”

“I’ve been a fan of Charvet for years,” Sotelo said. “The collaboration made sense since it was a holistic union: making a swimsuit along with a brand that hasn’t worked with this category because the Nineteen Twenties.”

The gathering can be available for a limited time on the Charvet Paris boutique and Thorsun’s e-commerce site this summer and offered on a wholesale basis for the spring 2024 season. The trunks will retail for $425.