Chris Appleton has been named U.S. ambassador of Revive Collagen, the liquid ingestible brand founded by Samantha Faiers.

“It was just quite organically through social media actually,” Appleton said of first connecting with Faiers. “Just kind of seeing a collagen brand and having a natural interest in collagen myself. It was quite an organic relationship that we built.”

Each are English, with a robust social media presence. Appleton, who’s based in L.A., has made a reputation for himself as hairstylist to stars like Jennifer Lopez and Kim Kardashian, while Faiers rose to fame on reality series “The Only Way Is Essex.”

“Revive Collagen was attractive to me since it’s a British brand,” Appleton went on. “I believe we share very similar values about helping people feel beautiful. That’s kind of driven me through a number of my profession, the outwardly and inwardly. I believe it’s really necessary to not only look good on the skin, but on the within. Numerous people see me work from the skin, but I believe so much comes from the within in the standard of hair, skin, general health.”

For Faiers, the story behind Revive Collagen is a private one.

“What happened to me was after I had my children, after my second, Rosie, I actually had hormonal pimples, adult pimples,” she explained. “It was a shock to me, because I’d grown up without pimples, so it was a latest experience for me. It was awful. I mean, my whole face was practically covered in pimples and rosacea.”

While trying different treatments, she got here across powered collagen.

“I used to be like, I’m gonna give it a go,” she said. “So, I began using it, and after three months, I actually massively began seeing a difference in my skin.”

Seeing the potential within the category — noticing it strengthened her hair and nails, too — she desired to create a superior product, Faiers continued: “I assumed mixing powdered collagen into water is de facto inconvenient. And the one which I used to be taking was only 4,000 milligrams of collagen. We did an entire bunch of market research. The product took nearly two years to supply. We were coping with the highest type of dermatologists, working with the most effective labs within the U.K. And I used to be like, I would like to make this amazing little sachet that’s completely convenient.”

Revive Collagen, made within the U.K., uses Type 1 hydrolyzed marine collagen. “The caviar of collagen,” Faiers said. “One in every of our sachets is 20 times more efficient than taking a collagen tablet.”

There’s 8,500 mg in its original formula (with aloe vera and hyaluronic acid) and 10,000 mg in its “enhanced plus” product (with vitamin A, vitamins B6, B12, C and D). In line with Faiers, Type 1 hydrolyzed marine collagen is the closest to the collagen naturally present in human bodies. Available in liquid form, it has higher absorption rates, she added. It’s also dairy-free, gluten-free, soy-free and lactose-free, with no artificial sweeteners or colours, coming in citrus and tropical flavors in 14-day and 28-day packs. The starting price is $70 for the 14-day box.

Available at Holland & Barrett and Boots within the U.K., Faiers is targeted on bringing Revive Collagen to the U.S. market. — where the general vitamins, minerals and supplements category is valued at about $36 billion as of 2022, and expected to grow to around $45 billion by 2027, in line with market research firm Mintel. Within the U.S., Revive Collagen is accessible at Saks.com and is coming to CVS.

“The sachets were really interesting to me,” said Appleton. “They’re really easy to make use of, you already know, and I like that because I’m at all times on the go.”