Christiane Pendarvis has been named co-chief executive officer of Pattern Beauty.

She shares the title with brand founder Tracee Ellis Ross, co-CEO and majority owner. Along with brand president Rachel Jonas Gilman, Pendarvis “will drive technique to help further scale Pattern Beauty,” in response to the corporate.

“To give you the chance to draw anyone of Christiane’s gravitas and business constructing caliber is precisely what Pattern Beauty needs as a way to proceed executing on my vision for it to change into the preeminent leader within the curly, coily, and tight textured hair category,” said Ross in a press release. “I’m thrilled to welcome her to the Pattern Beauty family and look ahead to her working closely with us for a few years to return.” 

Pendarvis was previously co-president of Rihanna’s Savage X Fenty. She’s had greater than 25 years of experience in leading direct-to-consumer and omnichannel retail businesses, working in retail general management and merchandising for Old Navy and Victoria’s Secret. “Known for her ability to translate insights into business strategies, she has extensive strategic planning, assortment development, digital commerce, and retail operations experience and has driven large-scale technology infrastructure projects,” noted Pattern Beauty.

Pointing to how Pattern Beauty “fearlessly celebrates Black beauty in all its forms,” Pendarvis said, “Tracee, Rachel Gilman, and the whole Pattern Beauty team have built a brand with superior quality products. Their unique understanding of the particular hair care needs of their customers is the rationale why the brand has such high customer loyalty and engagement. I’m excited to be a component of Pattern Beauty’s continued growth and expansion.”

Launched by Ross in 2019 after the actress saw white space in the sweetness industry — working with California-based brand incubator Beach House Group — Pattern Beauty’s hair products were sold direct-to-consumer at patternbeauty.com and exclusively at Ulta Beauty before expanding into Sephora U.S. and Canada in 2021 and into Boots within the U.K. in 2022. This yr the brand introduced its first tool, a blow dryer. Pattern Beauty is now found at 10 retailers globally, with greater than 50 stock keeping units to clean, style, treat and warmth all hair types.