Cinq à Sept is moving into the beachwear category. The contemporary brand has launched its first beachwear collection, called À la Plage, an assortment of lightweight cover-ups and knits designed for the beach and beyond.
The gathering is being sold online at cinqasept.nyc and in-store at Cinq à Sept’s freestanding boutique in Manhattan. It should even be carried at stores akin to Saks Fifth Avenue, Nordstrom, Revolve and Bloomingdale’s.
The gathering includes lightweight cotton cover-ups and beach-to-bar knits in a palette of white and ivory, Shorelight Light Blue, Peach Quartz, Sequoia, Cherry Tomato and Classic Black Crochet.
Featured prints include a tonal zebra print and an orchid floral in soft peach quartz. Intricate tassel detailing is woven throughout the pieces.
Retail pieces range from $245 to $495.
Asked why she desired to get into the beachwear category, Jane Siskin, founder and chief executive officer of Cinq à Sept, told WWD, “We wish to wardrobe our customer for each moment of their life, and while the Cinq à Sept ready-to-wear collection spans day-to night, we felt there was room to expand right into a category that gives more versatility for those warm, sunny moments on the beach, pool and beyond.”
She added that she desired to introduce the brand’s signature elevated, feminine aesthetic to beachwear using airy, soft fabrics “all at a compelling price point.”
She said À la Plage will probably be introduced twice a 12 months with the summer and resort seasons. The subsequent collection will probably be shown with resort market in June, and will probably be stocked in shops this November/December.
As for whether she plans to introduce swimwear, Siskin said, “We’ll see. As we proceed to interrupt into latest categories, we aim to eventually introduce swimwear as a part of the À la Plage collection. As with every latest product we make, we’re incredibly thoughtful in perfecting the development and fit — especially when developing a category that requires latest techniques and fabrications. We’re excited to listen to from our customers as they incorporate À la Plage into their wardrobes, and we look ahead to expanding the category in the approaching seasons.”
As reported, Cinq à Sept, which generates $100 million in volume, recently opened its first store at 108 Wooster Street in SoHo.
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